Should You be Considering Low-Code, No-Code Tools?
Key Takeaways
- Low-code, no-code tools let marketers build digital experiences without developers.
- IT teams face growing backlogs, tighter budgets, and a shortage of skilled developers.
- Gartner predicts 60% of dev organizations will run on enterprise low-code by 2028.
- Slow builds cost campaigns their moment. Visual builders get content live faster.
- Low-code frees IT to focus on governance, security, and complex, high-value work.
Traditionally, marketing teams turn to developers to build digital experiences for their customers. Everything from basic landing pages to full-blown websites and apps was handled by developers.
However, in the digital-now landscape, IT departments are drowning in requests for custom software, despite struggling with tighter budgets, smaller teams, and ever-lengthening backlogs. By the time an experience is complete, it has very likely missed its moment.
Besides which, hiring good in-house developers is nigh impossible. Not only are they hard to come by, but they aren’t cheap.
When to Consider Low-Code, No-Code Tools
Low-code, no-code tools are worth a serious look if your marketing team depends on developers for every digital experience and that dependency is slowing you down. Here are the clearest signs it's time to make the switch.
- Your IT backlog keeps growing. Gartner predicts that by 2028, 60% of software development organizations will use enterprise low-code as their main development platform. Low-code, no-code tools let marketers build landing pages, forms, and campaigns without adding to the queue.
- Your campaigns launch after the moment has passed. When a simple page takes weeks to ship, the opportunity is often gone. Visual builders and pre-built components help you go from idea to live in a fraction of the time.
- You can't find (or afford) the developers you need. Skilled in-house developers are hard to hire and expensive to keep. Low-code, no-code platforms give non-technical users ready-to-go building blocks, so you get more done without expanding headcount.
- You want your developers focused on high-value work. Low-code tools help development teams build projects faster, and no-code tools take routine requests off their plate entirely. That frees IT to focus on governance, security, and complex projects.
- Speed to market is a competitive priority. Getting content and experiences live faster means you engage customers while it matters and see ROI sooner.
Could Low-Code, No-Code Tools Be the Answer?
Hailed to reduce development time by up to 90%, not only do low-code, no-code platforms support development teams by enabling them to build out projects quicker, but they democratize development by providing non-technical users the ready-to-go building blocks they need to build applications themselves, further reducing strain on IT.
Our ebook, “How low-code/no-code is supercharging website development,” explores the impact these tools are having on the market and why companies are turning to low-code and no-code platforms for their ability to increase speed to market.
We dive into:
- What low-code, no-code platforms are
- The key difference between low- and no-code platforms
- Why they are becoming so important to businesses today
- The top benefits of the low-code/no-code approach
We investigate their impact on a business’s competitive advantage, including speed to market and ROI; how they improve productivity, scalability, and agility; as well how they benefit marketing teams and development teams alike. We also look at where security and compliance fit into the mix.
Download our ebook, “How to create digital experiences without developers,” and learn how your business could be benefiting from the low-code, no-code approach.