July 2026 Site of the Month
Key Takeaways
- Five organizations across banking, health & medical, agriculture, and consumer goods moved to Xperience by Kentico.
- Lead generation and conversion tools were a common thread, from MECU's rates management tool to Express Flooring's ZIP service-area qualifier and geolocation-based phone routing.
- Multilingual, AI-assisted content management with AIRA was a valuable tool for Sakura Finetek Europe
- Paths varied: MECU and United Community Bank, Sakura Finetek Europe, and Express Flooring upgraded and Australian Wine migrated from Kontent.ai.
What do AI-enabled multilingual support, content creation, migration, and conversion tools all have in common? They're the components powering this month's Site of the Month winners. Each site is compelling proof that upgrading from legacy platforms, or completing a migration, is worth it every time. From a Baltimore credit union balancing conversion with member trust to a global pathology leader unifying content across 100+ countries, see all the possibilities in our latest edition of Site of the Month.
MECU, a Baltimore-area credit union, partnered with ZAG Interactive to upgrade from Kentico Xperience 13 to Xperience by Kentico ahead of the 2026 end of support deadline. The team used the upgrade as an opportunity to refresh the user experience, balancing helpful, conversion-focused content for members. Existing content was migrated to preserve SEO value and control costs, even while adopting a new content modeling strategy.
Project highlights
- Upgrade from Kentico Xperience 13 to Xperience by Kentico
- Rates management tool
- Integrations with a third-party location tool and an appointment scheduling vendor
- Custom personalization strategy and implementation
What makes this site a winner
MECU's site offers helpful information at every turn, from an "Apply Now" CTA and a homepage calculator with visualization to a login experience with helpful highlights. A comparison widget for account options, testimonials, online account opening, and money-management tools round out a comprehensive member experience, backed by personalization and appointment scheduling.
Sector: Banking, Investment & Insurance
Implemented by: ZAG Interactive
Sakura Finetek Europe.
Sakura Finetek Europe, a leading provider of integrated solutions for anatomical pathology serving professionals in more than 140 countries, partnered with Aviva Solutions to upgrade from Kentico Xperience 13 to Xperience by Kentico. The move enabled them to use AIRA for content creation and multilingual support. The result is a scalable, multilingual platform that streamlines content management, marketing, and international content distribution across more than 100 countries, replacing market-by-market content management with a single, reusable content model.
Project highlights
- Upgrade from Kentico 13 MVC to Xperience by Kentico using the Kentico Migration Toolkit
- Multilingual content management supported by AIRA in six languages
- Reusable, structured content model for omnichannel distribution
- Campaign management and personalization capabilities
- Custom widgets and content components
What makes this site a winner
Sakura's site pairs a modern design with a content strategy that resonates globally. Carousels, video integration, and informative graphics support a healthcare and manufacturing-industry audience, while webinar filters, a product catalog, and a local representative locator add real utility. AIRA's multilingual support lets the team create and publish content across six languages efficiently, powering campaigns across more than 100 countries from a single platform.
Sector: Healthcare, Manufacturing
Implemented by: Aviva Solutions
Australian Wine.
Wine Australia, the Australian grape and wine sector's statutory body for research, innovation, marketing, and regulation, partnered with Zeroseven to migrate the Australian Wine website from Kontent.ai to Xperience by Kentico. The project delivered a like-for-like migration, preserving existing content, functionality, and user experience while mapping structured content, content relationships, and editorial workflows between two very different platform architectures.
Project highlights
- Migration from Kontent.ai to Xperience by Kentico
- Smartsheet integration
- Algoliasearch integration
- Multilingual support
What makes this site a winner
The site has everything a wine lover needs: in-depth, filterable events page, a blog, and mouth-watering visuals. A wine guide resource with downloadable PDFs, region-specific content, and easy paths to contact wine producers make this a rich, well-organized resource for an audience that spans consumers, producers, and industry stakeholders.
Sector: Agriculture, Education, Government/Municipal
Implemented by: Zeroseven
United Community Bank.
United Community Bank worked with BlueModus to migrate their site from Kentico Xperience 13 to Xperience by Kentico ahead of the end of support deadline. For a publicly traded bank, staying on an unsupported CMS carried real technical and operational risk, and the project had the added benefits of eliminating the overhead of Kentico Xperience 13's manual staging-to-production sync and laid the architectural groundwork for a 2026–2027 roadmap that includes a design refresh, Answer Engine Optimization, and AI-assisted features.
Project highlights
- Migration from Kentico 13 to Xperience by Kentico (Azure-hosted), using the Kentico Migration Toolkit
- 20+ custom widgets and 15+ structured page types rebuilt with full feature parity
- Semarchy and ADP integration for automated location and HR/personnel data sync
- Azure DevOps and Sonar Cloud for CI/CD pipelines and code quality
- Integrations carried forward with Q2 Digital Banking, SilverCloud, Bottomline Oflows, Dinkytown calculators, and SendGrid
What makes this site a winner
United Community Bank's site now has direct production editing, built-in workflows, approvals, and version history, giving the marketing team editorial independence in a regulated banking environment. Direct login and account-opening CTAs, a local business manager locator, mobile app promotion, card controls, and a variety of support-section calculators round out a customer experience built on a modern, auditable foundation.
Sector: Banking, Investment & Insurance
Implemented by: BlueModus
Express Flooring partnered with BlueModus to migrate their website from Kentico Xperience 13 to Xperience by Kentico, carrying forward a lead-gen-first experience built in an earlier phase of the engagement. The migration preserved a complex, custom lead-capture architecture, including geolocation-based phone routing, ZIP service-area qualification, and Active Prospect integration, with full feature parity and zero regression in the lead pipeline that drives Express Flooring's in-home sales model.
Project highlights
- Migration to Xperience by Kentico SaaSusing the Kentico Migration Toolkit
- MaxMind geolocation for local area-code phone number display across service markets
- ZIP service-area qualifier for self-service coverage checks
- Active Prospect integration for lead routing to the call center
- Multi-step Quick Estimate contact form
What makes this site a winner
Express Flooring puts contact information and a "Request a Free In-Home Estimate" widget front and center, supported by video content, in-depth product detail pages, and an FAQ section built for SEO and GEO discoverability. Content organized around specific customer concerns (like pet-friendly flooring), service area pages, and Google Maps integration make it easy for homeowners to find what they need and take the next step.
Sector: Consumer Goods
Implemented by: BlueModus
