A Marketer's Guide to SEO and GEO
Rethink your strategy and be visible in both traditional and AI search in 2026.
AI search has rewritten the rules. It is now answering the questions your buyers used to type into Google and citing some brands while ignoring others. This 30-day playbook shows your team how to be the brand that gets cited.
Inside, you'll get:
- The numbers behind the shift: why traditional search is projected to drop 25%, and AI referral traffic converts 4.4x better
- A unified SEO + GEO framework built on three pillars: machine readability, quotability, and trust
- 10 high-impact activities that boost visibility in both Google and AI search simultaneously
- A 30-day action plan: audit, fix, create, and analyze
- Real-world tactics on what actually works at scale
- A quick self-audit to see where you stand today