Greater Miami Convention & Visitors Bureau

By Ntara, USA
Site of the Year 2022 finalist
Greater Miami Convention & Visitors Bureau
Travel & Tourism

The official sales and marketing organization for Greater Miami and Miami Beach needed to modernize its website with a future-proof digital experience platform (DXP) that would allow for personalization and customer engagement through marketing automation in the future. The new website is super-fast, easy to maintain, and keeps pace as the organization's success grows.

faster data import

Digital fun under the sun for all audiences

The Greater Miami Convention and Visitors Bureau (GMCVB) aims to increase travel demand to the region and maximize benefits for the local community, including boosting local industries and quality of life. For that, the organization wanted to modernize its website, improve functionality, streamline API calls, and improve performance. Kentico Gold Partner Ntara was responsible for the technology and development of the new and Miles Partnership agency created the design.  


GMCVB promotes its partners (e.g., hotels and restaurants) to people considering work and travel in Miami. To do so, they need accurate, reliable, and data-rich content. The website had to integrate with a customized CRM and nearly two dozen other systems.  

The GMCVB site was already on an older version of Kentico. The organization wanted to remain on the platform because of its highly regarded content management capabilities but needed to future-proof its solution and use digital marketing features, mainly personalization. “It was an opportunity to start from scratch, conducting research before doing any design or development,” says Briar DeHaven, Senior Account Director at Ntara.


Xperience by Kentico, the new hybrid headless digital experience platform, turned out to be the perfect fit thanks to its:  

Ntara cooperated with the Kentico Customer Success team and used the new digital experience platform, Xperience by Kentico, to build a 3,500-page site. The project took 18 months to complete and became the first large-scale deployment on this platform. The site serves four persona groups and allows for navigation switching between "leisure" and "meeting planner" site visitors.  

Kentico's flexibility enables the marketing team to work efficiently with content and to leverage persona-based marketing automation and personalization features when the time comes. The in-house team can customize the improved user experience to reach the right audiences with the right message at the right time.

Greater Miami Convention and Visitors Bureau - Travel Professionals


GMCVB’s website is now faster and more responsive. It can receive code updates without being taken down for maintenance. Hosting costs reduced dramatically, and the number of API calls dropped —significantly improving search speed and overall speed of the backend site. For example, the time of a SimpleView data import from the CRM has decreased from five hours to five minutes.

Maria Sidoti talks about Xperience by Kentico

Creating pages on the fly

Discover Kentico through the eyes of GMCVB Senior Manager of Digital Production

The regular new feature refreshes of the DXP bring new ways for GMCVB to deliver on its mission to maximize economic impact to the community, ensure industry resiliency, and elevate the residents’ quality of life. “We are so happy that our website is powered by Xperience by Kentico,” said Josie Llado, AVP, Digital Marketing at GMVCB. “The fast, intuitive user interface lets us manage our content with ease and connect with our community better.”

The marketing team can now add new themes to the website without the help of developers, which results in more consistency in design and better overall governance of the site. Kentico’s marketing features will allow GMCVB to reach their different persona audiences with personalized messaging, increasing the performance of their website and resulting in happier customers.

GMCVB Press Room
Josie Llado, AVP, Digital Marketing at GMCVB
Josie Llado
AVP, Digital Marketing

"We are very pleased with our digital solution on Xperience by Kentico. It allowed us to launch the website quickly and now we can scale and add more features as needed. Search performance on our website has already increased significantly and we are planning additional features such as marketing automation and personalization."

See the website on a video

The excellent new website for Greater Miami Convention & Visitors Bureau became the finalist of the Entertainment & Hospitality category in Kentico Site of the Year 2022.

Site of the Year 2022 finalist

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