Digital fun under the sun for all audiences
The Greater Miami Convention and Visitors Bureau (GMCVB) aims to increase travel demand to the region and maximize benefits for the local community, including boosting local industries and quality of life. For that, the organization wanted to modernize its website, improve functionality, streamline API calls, and improve performance. Kentico Gold Partner Ntara was responsible for the technology and development of the new miamiandbeaches.com and Miles Partnership agency created the design.
GMCVB promotes its partners (e.g., hotels and restaurants) to people considering work and travel in Miami. To do so, they need accurate, reliable, and data-rich content. The website had to integrate with a customized CRM and nearly two dozen other systems.
The GMCVB site was already on an older version of Kentico. The organization wanted to remain on the platform because of its highly regarded content management capabilities but needed to future-proof its solution and use digital marketing features, mainly personalization. “It was an opportunity to start from scratch, conducting research before doing any design or development,” says Briar DeHaven, Senior Account Director at Ntara.
Xperience by Kentico, the new hybrid headless digital experience platform, turned out to be the perfect fit thanks to its:
- Super-fast admin interface
- Future-proof architecture that would grow with their needs
- .NET 6 and the latest technology
- Digital marketing capabilities
Ntara cooperated with the Kentico Customer Success team and used the new digital experience platform, Xperience by Kentico, to build a 3,500-page site. The project took 18 months to complete and became the first large-scale deployment on this platform. The site serves four persona groups and allows for navigation switching between "leisure" and "meeting planner" site visitors.
Kentico's flexibility enables the marketing team to work efficiently with content and to leverage persona-based marketing automation and personalization features when the time comes. The in-house team can customize the improved user experience to reach the right audiences with the right message at the right time.
GMCVB’s website is now faster and more responsive. It can receive code updates without being taken down for maintenance. Hosting costs reduced dramatically, and the number of API calls dropped —significantly improving search speed and overall speed of the backend site. For example, the time of a SimpleView data import from the CRM has decreased from five hours to five minutes.
The regular new feature refreshes of the DXP bring new ways for GMCVB to deliver on its mission to maximize economic impact to the community, ensure industry resiliency, and elevate the residents’ quality of life. “We are so happy that our website miamiandbeaches.com is powered by Xperience by Kentico,” said Josie Llado, AVP, Digital Marketing at GMVCB. “The fast, intuitive user interface lets us manage our content with ease and connect with our community better.”
The marketing team can now add new themes to the website without the help of developers, which results in more consistency in design and better overall governance of the site. Kentico’s marketing features will allow GMCVB to reach their different persona audiences with personalized messaging, increasing the performance of their website and resulting in happier customers.
"We are very pleased with our digital solution on Xperience by Kentico. It allowed us to launch the website quickly and now we can scale and add more features as needed. Search performance on our website has already increased significantly and we are planning additional features such as marketing automation and personalization."
Try our new DXP with AI in a hosted trial
See AI in action! Get access to a trial version of Xperience by Kentico. Test all the features of our hybrid headless DXP with no risk and no installation needed. Free for seven days.
Projects by partner
• Site of the Year Finalist
Mullican Flooring has produced beautifully-crafted hardwood floors since 1985. Their reputation for the highest-quality hardwood floors is unmatched in the marketplace. But due to competitive pressure and their desire to get ahead, Mullican began working with Ntara to transform their business.
Crossville Tile Website
Crossville needed an updated website that better portrayed product information for users to place sample orders.
• Top 10 of the Month
Teradata Peer Advantage Website
Peer Advantage needed an updated experience to engage key customers to discuss common business challenges, their experience with Teradata solutions, and support the Teradata Sales team.
Apr 21, 2020
Rebuild Milbankworks.com utilizing MVC so that Milbank's website is built with Kentico's best practices and future product development in mind.
Jan 30, 2020
• Top 10 of the Month
Ntara worked with TruGreen to implement e-commerce functionality for the first time in company history. Using the Kentico platform, TruGreen now has the ability to sell its services online. Ntara also helped TruGreen completely recode and update its site to Kentico 12.
Crossville, Inc. is a leading tile manufacturer that needed a more sophisticated & reliable CMS and product data solution. Ntara helped bring the client into a modern and user-friendly platform, implementing better analytics tracking, more efficient content editing, & streamlined sample ordering.