Jonathan Henault
Director of Brand and Communications | Content Strategy, Marketing Storytelling
Jonathan Henault leads brand and content strategy at Kentico, shaping how one of the leading digital experience platform companies communicates with the world across every channel.
His route to Director of Brand and Communications is not a straight line, and that is exactly what makes him good at it. Jonathan has worked across journalism, copywriting, marketing, and content strategy, and before any of that, he managed music tours. That career arc, from tour manager to marketing leader, built something that most brand strategists do not have: a visceral understanding of live audiences, what captures attention, and what loses it. At Kentico, he applies that instinct to brand identity, external communications, and content strategy, driving awareness and affinity for Xperience by Kentico's Digital Experience Platform. His philosophy on the work is characteristically grounded: marketing is not life or death, but it should always be smart, strategic, and built to land.
Outside Kentico, Jonathan owns a publishing company through which he has published three of his own books alongside works from other authors. Based in Prague, he is also a rugby player and an avid reader. The throughline across all of it is the same: a genuine obsession with how stories are told, who they reach, and why some stick and others disappear.
Areas of expertise: Brand strategy, content strategy, external communications, marketing storytelling, copywriting, audience engagement, brand identity, digital experience platforms
Background: Director of Brand and Communications (Kentico) | Journalist, copywriter, and marketing leader | Publisher and author | Former tour manager | Based in Prague, Czech Republic
