Doing More With Less: Digital Marketing for the Mid-Market

June 29, 2016 (Wednesday) at 2:00 - 3:00 PM EDT (New York)

As technology propels changes in marketing, marketing teams are inundated with strategies and technology choices that frequently lead to “analysis paralysis” or a disjointed and ineffective marketing operation.

We'll show how one mid-sized business broke through the clutter to implement the right mix of people, process, and technology for rapid market growth while keeping an eye on future changes.

In this webinar, you will learn:

  • Apply a strategic approach to digital marketing that can mold to your business 
  • Track the effectiveness of your multi-channel marketing efforts 
  • Develop relevant logic for personas, personalization 
  • Engage customers with automation, email and retargeting 
  • Capture and qualify leads with goals, scoring, and CRM integration

List of related webinars

We have been working with Kentico for a number of years now, beginning with version 2 of the product. Kentico has enabled us to deliver sites more quickly than with previous CMS frameworks—and with more functionality. This in turn frees us to explore new areas of business and add extra value to our clients. We are also finding benefit in making use of the portal model, which increases turnaround and reduces cost, for changes to sites that we support.

Mark Prins, Development Manager
Datacom, New Zealand

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