Doing More With Less: Digital Marketing for the Mid-Market

June 29, 2016 (Wednesday) at 2:00 - 3:00 PM EDT (New York)

As technology propels changes in marketing, marketing teams are inundated with strategies and technology choices that frequently lead to “analysis paralysis” or a disjointed and ineffective marketing operation.

We'll show how one mid-sized business broke through the clutter to implement the right mix of people, process, and technology for rapid market growth while keeping an eye on future changes.

In this webinar, you will learn:

  • Apply a strategic approach to digital marketing that can mold to your business 
  • Track the effectiveness of your multi-channel marketing efforts 
  • Develop relevant logic for personas, personalization 
  • Engage customers with automation, email and retargeting 
  • Capture and qualify leads with goals, scoring, and CRM integration

List of related webinars

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Mark Prins, Development Manager
Datacom, New Zealand

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