Racing Queensland

Racing Queensland’s website needed a significant modernization to meet the growing expectations of its users and internal teams. The migration from Kentico 12 Portal Engine to Xperience by Kentico was a strategic move toward building a future-proof, scalable, and maintainable digital platform. 
 

Improving operational efficiency and risk assessment accuracy were top priorities. The project called for a complete rebuild of both the public-facing website and its administrative components, ensuring the system could better support day-to-day operations and long-term goals. 
 

User experience was another key focus. The site needed to be fully responsive, compliant with WCAG 2.2 AA accessibility standards, and optimized for modern browsers and devices, all to better serve a wide and diverse audience. 
 

Behind the scenes, streamlining content management was essential. Empowering editors with greater flexibility and enabling advanced features within the CMS would help eliminate inefficiencies and support faster, more dynamic content publishing across the board. 

To bring Racing Queensland’s vision to life, Zeroseven approached the upgrade with a strategic, phased methodology grounded in collaboration and precision. Careful planning, version control, and consistent communication between stakeholders were critical to success. The team carried out an iterative migration process, running multiple cycles to refine data mapping and ensure accurate content transfer. 

Everything from page types and templates to widgets and custom controls was migrated from Kentico 12 to Xperience by Kentico. The public-facing site was completely rebuilt with modern layouts, responsive design, and SEO best practices in mind. 
 

Favorite new site features: 

• Responsive, SEO-optimized layouts to enhance the user experience 
• Modern .NET 8-based Race Pages API for performance and scalability 
• Advanced admin modules and templates tailored for editor workflows 
• Four-stage deployment process with Azure DevOps integration 

With Xperience by Kentico as the final destination, the new platform delivers a modern, secure, and scalable foundation that positions Racing Queensland for long-term digital growth without the need for another complete overhaul. 

Zeroseven recommended Xperience by Kentico as the ideal solution for Racing Queensland’s website modernization. The platform offered a scalable and future-ready foundation to support the organization’s evolving digital needs, while also providing a streamlined authoring experience for internal teams managing content across the site. 
 

The implementation of Page Builder and customizable templates empowered editors with greater control over content updates; reducing dependency on developers and significantly speeding up publishing workflows. With improved tools and more intuitive interfaces, Racing Queensland can now update their site dynamically and efficiently. 
 

Highlights include: 
 

Racing Queensland’s successful upgrade to Xperience by Kentico has created a stable, future-ready foundation for continued growth. The iterative approach to data mapping (refined through multiple migration runs) ensured content accuracy, while a final migration followed a content freeze and thorough user acceptance testing. Comprehensive automated and manual testing, including accessibility audits, were integral to validating the site’s performance and compliance, setting the stage for long-term success on the new platform. 
 

With this strong base in place, next steps include expanding the new platform’s capabilities and migrating legacy microsites into Xperience by Kentico channels; consolidating digital assets for even greater efficiency across the organization.