Multilingual ecommerce that can reach customers anywhere.
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- Migration to Xperience by Kentico
How Konica Minolta reduced costs and improved commerce performance
While Konica Minolta’s European market had an e-shop for the sale of printers, it had multiple shortcomings, particularly when it came to conversions:
- The purchase process was overly complicated, taking the average user up to 30 minutes to make a purchase
- Products lacked information and details of after-sales services were insufficient
- Customers had to register in order to see product prices
- User experience was lacking
- The platform did not support localization (i.e., no region-specific portfolios, prices, or marketing) so rolling out local solutions was all but impossible
- Content on the site was poor and inadequate, and SEO options were limited
- The platform’s analytics tools had been incorrectly implemented
The company sought the help of PUXdesign, to provide an improved customer experience with Kentico.
Through in-depth interviews and usability testing, PUXdesign identified and eliminated 80% of business-related errors in Konica’s original e-shop. PUXdesign implemented Kentico as a headless solution and followed a “double diamond” design approach (discover – define – develop – deliver). They expanded the vast range of ready-to-use components with a front-end based on the Jam stack principle using NEXT.js, which ensured a fast and secure website.
PUXdesign implemented Kentico as a headless solution and used a Next.js front end to create a fast, secure website for both sales and rentals.
Key improvements included:
- A redesigned site focused on customer experience
- Clearer content communicating product benefits
- Transparent pricing with no registration required
- Localization for country-specific products, pricing, and campaigns
- Training for local teams on e-commerce, content, and analytics
The result was a more flexible, user-friendly e-shop better equipped to support both customers and regional teams.
PUXdesign recommended Kentico for its flexibility, headless capabilities, and ability to support a more modern, localized e-commerce experience. The platform provided the foundation Konica Minolta needed to simplify the purchase journey, improve content, and give regional teams greater control.
Key benefits included:
- Headless architecture paired with a fast, secure Next.js front end
- Support for localized product portfolios, pricing, and campaigns
- Flexible content management to better communicate product benefits and after-sales services
- Transparent pricing without requiring user registration
The platform also made it possible to improve analytics, support both sales and rentals, and train local teams to manage their own e-commerce experiences more effectively.
The new solution was delivered in just seven months and reduced overall running costs by 70% through the use of a CDN-powered front end. It also created a faster, more responsive e-shop experience, with pages loading in just half a second and a clearer path to rental or purchase. Beyond performance gains, the move to Kentico gave Konica Minolta greater flexibility to support local markets, with live solutions already in Belgium and the Netherlands and additional language versions in progress.
- 70% reduction in overall running costs
- 0.5-second e-shop load time
- 7-month delivery timeline
With solutions already live in Belgium and the Netherlands, Konica Minolta is now preparing additional language versions for other countries. Xperience by Kentico will support this continued expansion by giving regional teams the flexibility to manage localized content, pricing, and campaigns more efficiently as the e-shop rolls out across more European markets.
We needed help in building an e-commerce experience at Konica Minolta. PUXdesign helped us understand how to effectively measure and evaluate the results of our e-shop and how to effectively communicate with customers. We are incredibly happy with the decision to switch to Kentico – it gave us more flexibility and adaptability to the local market.
