7 Ways to Reduce the Cost of Your Martech
Empower marketers to manage content and digital marketing from one interface.
The number of martech solutions has nearly doubled in the past five years, and many marketing teams are finding that more tools don't mean better results. In fact, 44% of organizations report that their martech stack is underutilized, draining budgets while adding no real value.
Our free ebook, 7 Ways to Reduce the Costs of Your MarTech, helps CMOs, tech leads, and anyone managing marketing budgets identify the factors that drive up the cost of a digital experience platform or CMS. It draws on years of real client experience from our digital agency partners.
Inside the ebook, you'll find:
- 7 ways to cut costs, from simplifying your system and paying only for what you need to reusing structured content and going evergreen
- What to look for in a platform, including built-in AI, digital marketing, commerce, multichannel publishing, and versionless updates
- The hidden costs of managing external tools, from 10–20 hours of monthly maintenance to the security risks of third-party integrations
- Real results from organizations that moved to Xperience by Kentico, including the YMCA of Metropolitan Chicago, Racing Queensland, and The Kids' Cancer Project
- How Xperience by Kentico puts each cost-saving strategy into practice
Every underused tool is an opportunity to save. Download your free ebook to see where your martech budget is leaking and what to fix first.