Join us as industry experts share their insights on key opportunities marketing teams might overlook if their martech stack isn't designed for or deployed in the cloud. Beyond the expected benefits, our roundtable participants reveal surprising advantages, pitfalls to navigate, and the transformative impact on marketing activities.
So, what key opportunities does cloud deployment bring to marketing teams?
Surprising benefits
The most significant opportunities for marketing teams deploying in the cloud include increased reliability, security, scalability, and performance. Beyond these, there are surprising benefits: cloud platforms can provide immediate data analysis and insights, enhance remote collaboration, and easily exchange information with other platforms and innovations. All these factors become essential for agile decision-making for marketing teams.
Brian McKeiver, Co-Owner @ Bizstream
Good sleep
The simple answer? Peace of mind. Deploying new changes shouldn't be a 4-hour, middle-of-the-night effort. With cloud-based deployment strategies, those once scary and sleepless nights are a thing of the past.
Becki Dilworth, Chief Strategy Officer @ Bluemodus
Careful with the blade
The cloud is a double-edged sword. The simplicity of its activation can easily be a source of cost for subscriptions that are never really in use. But if used well, it can provide an unparalleled level of flexibility that will ultimately be appreciated by the company's digital audience.
Adam Böhm, Kentico Division Director @ Actum Digital
Data is the key
If data is not in the cloud, it is going to be progressively more difficult to a) tap into that data and b) leverage combined data streams to optimize the user experience of your platform. If you as a marketer take your business seriously and are actively working on improving business results from a data-driven futureproof point of view, cloud is the way to go.
Roel Kuik, Kentico Practice Lead @ Aviva Solutions
No boundaries
The cloud extends the reach of marketing efforts globally. Teams can implement personalized customer experiences at scale, tailoring campaigns to diverse audiences and demographics with ease. By leveraging cloud-based martech, they transcend geographical boundaries, amplifying their global presence and engaging diverse audiences with targeted precision. This enhances brand awareness and ensures that campaigns resonate authentically with individuals, fostering stronger connections and driving sustained customer loyalty.
Jonathan Henault, Head of Brand @ Kentico
Teamwork
Collaboration is also significantly enhanced with cloud-based tools, which facilitate seamless teamwork, allowing staff to work together effectively on projects regardless of location. This is especially vital for global teams, ensuring consistency and efficiency across different regions.
The cloud will also open doors to innovative technologies like AI and machine learning, which can profoundly impact marketing strategies through predictive analytics and customer insights.
Ivan Adriel, Strategy Lead @ Granite
Our roundtable has shed light on the advantages of adopting cloud-based martech stacks. The cloud ensures scalability, security, and collaboration, plus it opens doors to innovative technologies that can redefine marketing strategies. As we navigate the digital landscape, it's evident that the cloud is more than a technological shift; it's a catalyst for reimagining marketing approaches, fostering agility, and embracing a data-driven future.
The journey to harnessing the full potential of cloud-based martech has just begun, and the opportunities it brings are boundless. Are you ready to elevate your marketing game? Discover the Kentico’s cloud opportunities.
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