Hana McCulloch
Former Content Manager, Kentico | B2B Content Strategy, SEO, Direct Demand Generation
Hana McCulloch spent nearly four years on Kentico's marketing team, serving as Content Manager and later Direct Demand Content Manager, producing and strategizing the content that drove awareness, lead generation, and direct demand across global B2B markets.
Her contribution at Kentico went well beyond content production. She managed and optimized website content for SEO and lead generation, created gated assets, case studies, blog posts, and ebooks, led content-focused campaigns aligned with marketing automation and paid advertising, and played a meaningful role in both Kentico's rebranding and the launch of a new product into the global B2B tech market. That last detail is worth noting: product launches at a global scale require content that can carry real commercial weight, and being trusted with that work speaks to the level at which she was operating. Her background in academia, teaching, and translation brings an analytical precision to her writing that most content marketers develop slowly over time, if at all. It shows up in the clarity of her messaging and her commitment to saying exactly what needs to be said without the filler that clutters most B2B content. Since Kentico, Hana has continued in B2B content marketing as Content Manager at Sewio, carrying the same approach into a new context.
Outside of her marketing work, Hana runs a perfume blog dedicated to niche and high-quality fragrances. Writing meaningfully about scent, a sensory experience that resists easy description, requires the same precision and authenticity she brings to B2B content.
Areas of expertise: B2B content strategy, SEO, direct demand generation, gated content, case studies, ebooks, marketing automation alignment, product launch content, rebranding, translation
Background: Former Content Manager and Direct Demand Content Manager, Kentico | Content Manager, Sewio | Academic, teacher, and translator | Perfume blogger
