Did you know that 69% of customers appreciate personalization, as long as it’s based on the customer data they willingly gave out to a business? Plus, 66% of customers expect a company to understand their expectations and needs.
Tapping into personalization is a safe way to provide a better customer experience, win more new customers, retain existing customers, and increase revenue. In short, it benefits absolutely everyone.
The best way to get started is to provide a personalized digital experience to your customers. And with available tools like artificial intelligence, personalization is easier than ever. Here is how to do just that.
What Is A Personalized Digital Experience?
A personalized customer experience is when a brand caters its sales, marketing, and customer service data according to the needs of individual customers. Instead of all customers having the same customer journey, they receive a unique, personalized experience based on customer data, delivered in real time.
There is abundant research showing that customers expect personalization. It has become a standard for digital experiences. Thanks to modern tools, businesses can now collect data seamlessly and with consent.
A personalized digital experience can be something small, like changing a call to action on a landing page, or something as major as showing an entirely different website layout based on previous visits.
To respect customer privacy while delivering highly personalized experiences, one thing is essential.
How A Digital Experience Platform (DXP) Enables Personalization
A personalized customer experience means offering a unique experience to each customer based on the data you have about them. To achieve this, traditional approaches to marketing, sales, customer service, and loyalty are no longer enough.
Rather than relying on a traditional website, businesses need engaging digital experiences. A digital experience platform (DXP) is the technology that makes this possible. With a DXP, you can:
Seamlessly collect information from website visitors
Store marketing and sales content in a centralized database
Manage your ecommerce store and stock from one place
Personalize the shopping experience using customer data
Edit website content without developer support
Share relevant content across websites and social media
A unified DXP that consolidates your martech stack like Xperience by Kentico helps you offer customer personalization without sacrificing privacy or usability. Customers get better recommendations and more value with minimal effort. Everybody wins.
10 Examples Of Personalized Digital Experiences
Whether you want to increase average order value, improve customer satisfaction, or deliver stronger multichannel experiences, these examples show how personalization works in practice.
1. An Improved PPC Campaign Experience
In a typical PPC setup, customers click an ad and land on a generic page. With personalization, they are shown a tailored version of your website where relevant products appear first in the navigation.
The website adapts in real time based on traffic source, helping manage expectations from the very first interaction and increasing conversion rates.
2. A Different Website For Repeat Visitors
Repeat visitors are more familiar with your offering and more likely to convert. A DXP allows you to personalize their experience by surfacing calls to action higher on the page or changing CTA copy from “learn more” to “buy product.”
With minimal data collection and simple cookie usage, you can deliver a better customer experience.
3. Personalized Experiences For Brick-And-Mortar Store Visitors
For businesses offering both online and in-store shopping, personalization can bridge the gap. Customers who usually shop in-store can be shown options to reserve products for in-store pickup rather than buying online.
This respects buying preferences, reduces friction, and strengthens customer loyalty.
4. Personalized Calls To Action
Calls to action play a major role in conversion rates. Instead of manually testing variations, a DXP allows CTAs to change automatically based on customer behavior.
Customers interested in specific products may see purchase CTAs, while others receive newsletter or discount offers. These small changes become increasingly powerful at scale.
5. Personalized Content Based On Time Spent On Your Website
Tracking how often and how deeply customers engage with your site allows you to personalize content without invasive data collection.
Visitors who move from blogs to landing pages and FAQs can be shown relevant popups offering demos or sales conversations tailored to their interests.
6. Cross-Device Personalized Experiences
A DXP allows you to recognize visitors across devices and adjust content accordingly. This ensures users receive optimized mobile experiences rather than scaled desktop versions, improving usability and engagement.
7. Personalized Experiences For Existing Customers
Existing customers offer the richest personalization opportunities. Using purchase history, you can recommend relevant add-ons, services, or upgrades.
Banks can promote complementary financial products, while retailers can filter recommendations based on size or availability, improving satisfaction and revenue.
8. Personalized Email Marketing Campaigns
Email marketing remains one of the highest-performing digital channels. Poor results are often caused by a lack of personalization rather than the channel itself.
With a DXP, you can send targeted emails based on customer behavior, replacing generic newsletters with personalized offers that drive engagement.
9. Customized Member Portals
Associations can personalize member portals by tailoring dashboards, content, and resources based on individual interests or career stages.
This enhances engagement, strengthens relationships, and increases long-term loyalty.
10. Personalized Website Content And Geo-Targeted Offers
Tracking content consumption allows you to surface relevant webinars, articles, or offers on future visits, improving click-through rates and engagement.
Geo-targeted personalization further enhances the experience by displaying localized languages, currencies, pricing, and offers based on location.
Wrapping Up: Why Personalized Digital Experiences Matter
Personalized digital experiences are no longer nice to have. Customers expect relevant content, personalized shopping, and unique customer journeys across every channel.
Most businesses already have the data they need. The missing link is a digital experience platform that brings everything together.
Xperience by Kentico helps you connect your website, social media, and digital channels in one place so you can deliver personalization that improves customer satisfaction and drives measurable business growth.
Want to learn more about using digital marketing tools to better connect with customers and create enhanced experiences? Download our free ebook, Simplify your life, to learn more about boosting marketing efficiency with the help of AI.
