December 2025 Site of the Month

Director of Partner Marketing

Key Takeaways

  • December 2025 Site of the Month winners showcase how Xperience by Kentico supports standout digital experiences across finance, travel, government, commerce, and associations.  

  • Winning projects highlight migrations, upgrades, multisite consolidation, and brand-new builds designed for scalability, usability, and growth.  

  • Common strengths include commerce, integrations, personalization, search, governance, and customer-focused UX.  

  • These December 2025 Site of the Month winners show how Xperience by Kentico powers memorable, high-performing digital platforms. 

Our December 2025 Site of the Month winners closed out the year with stunning new digital experiences. Spanning a wide range of industries, from sports betting to bespoke travel, these sites offer plenty of inspiration heading into the new year. Explore the winning projects and see how teams are using Xperience by Kentico, from commerce to native AI, to create digital experiences that leave a lasting impression.


Atomic Credit Union.

www.atomiccu.com


As a long-time client of ZAG Interactive, Atomic Credit Union knew it was time to enhance their user experience and underlying technology for their community. The redesign, built on Xperience by Kentico, focused on delivering a fresh, branded digital presence that accurately reflects Atomic Credit Union’s unique value proposition while improving usability and manageability. The new site provides a flexible foundation for marketing campaigns and positions the credit union as a technology leader in their local market.


Project highlights 

  • Redesign and rebuild on Xperience by Kentico
  • Custom rates module for flexible product management
  • Custom locations tool with Google Maps integration
  • Integration with third-party chat platform
  • Integration with online banking, account opening vendors, and a third-party calculator

What makes this site a winner 

Real member testimonials, practical tools, and thoughtful content all come together to build a trustworthy experience. From savings calculators and financial literacy resources to mobile app guides, this site helps members feel confident every step of the way. Extras like YouTube content and Google Maps integration add convenience, but the real strength of the site is how it thoroughly supports members. 

Sector: Financial Services 
Implemented by: ZAG Interactive

Bob W.

www.bobw.co


Bob W. is a tech-enabled hospitality brand offering furnished apartments across 17 European cities, with plans to expand to 19 more. Partnering with IDHL, Bob W upgraded their existing platform on Xperience by Kentico to bring their refreshed brand identity to life online. The upgrade focused on translating the evolved ‘Bob’ character into a distinctive digital experience, while improving search, comparison, and content delivery to better support curated customer journeys and future growth.


Project highlights 

  • Upgrade to Xperience by Kentico
  • Brand-led UX redesign featuring the refreshed ‘Bob’ character
  • Comparison tools and enhanced search for easier location selection
  • Content reuse supporting omnichannel delivery
  • Member and customer zone supporting personalized experiences

What makes this site a winner 

Bob W. brings charm and character to their customers with their new, highly engaging experience that successfully brings their brand personality to the forefront through thoughtful design and UX. Smart filtering, and comparison tools assist exploration, and orchestrated guest journeys and reusable content help deliver relevant experiences. The result is a distinctive site that reduces friction for both guests and internal teams, while supporting Bob W’s continued expansion across Europe.

Sector: Travel and Tourism
Implemented by: IDHL

Sazkabet is a sports betting platform operated by Sazka a.s., the largest lottery company in the Czech Republic. Their new site was built as a brand-new digital platform to support high-volume, real-time sports betting. Partnering with Bluesoft, the team created a high-performance solution on Xperience by Kentico designed to handle extreme traffic peaks, live betting data, and future growth. The new platform replaces a closed, inflexible boxed system with a flexible, cloud-based architecture able to handle high demands. 


Project highlights 

  • Brand-new implementation built on Xperience by Kentico
  • Microservice backend architecture using .NET Aspire
  • Real-time odds updates powered by Redis cache and WebSockets
  • Integrations with OpenBet, Sportradar, Trefík, and Aristocrat
  • Azure Cloud hosting supporting scalability and peak traffic

What makes this site a winner 

Sports betting is brought into one easy-to-use experience, letting users create an account, place bets, and submit deposits directly online. Bets are front and center on the homepage, supported by team rankings, match statistics, and highlights like the highest wins of the week to create a truly seamless customer journey. With a wide range of sports to choose from (including football, hockey, tennis, eSports, and Formula 1), plus a dedicated app for on-the-go betting; this winning site has it all.

Sector: Sports
Implemented by: Bluesoft

Cockburn ARC.

www.cockburnarc.com.au


Cockburn ARC is the City of Cockburn’s state-of-the-art recreation and aquatic center, serving over 1.4 million visitors each year. Working with Alyka Pty Ltd, the city undertook a redesign of their website on Xperience by Kentico, migrating from an unsupported Kentico 10 implementation. They used the opportunity to refresh the design and modernize content management to showcase the true scale and energy of the facility. The new site supports both prospective visitors and existing members, while meeting the accessibility, governance, and operational requirements expected of a government organization.


Project highlights 

  • Redesign and upgrade to Xperience by Kentico
  • Content Hub for reusable CTAs, entry fee information, and shared content
  • Integration with Perfect Gym for memberships, payments, bookings, timetables, and availability
  • Google Analytics and Google Tag Manager integration
  • Role-based users and permissions to support governance and content control

What makes this site a winner 

This site creates a strong first impression, opening with an energetic homepage video and a well-placed CTA. Members can quickly find the options that matter to them, while forms make it easy to create a profile or request information. With a well-structured menu covering all services and opening hours, and a convenient member login portal; the site feels easy to navigate, practical, and genuinely member friendly. 

Sector: Government, Entertainment 
Implemented by: ALYKA Pty Ltd

Contact Energy.

www.contact.co.nz


Contact Energy is one of New Zealand’s largest electricity generators and retailers, producing more than 80% of power from renewable sources, while also offering gas, broadband, and mobile plans. Partnering with AKQA, Contact Energy migrated from a costly and complex legacy Sitecore implementation to a SaaS solution built on Xperience by Kentico, moving fully to the cloud to reduce development overhead, accelerate delivery, and ease long-term management. The migration was on time and within budget, helping them use new features faster and reduced the time required for maintenance with an evergreen solution.


Project highlights 

  • Migration from Sitecore to Xperience by Kentico SaaS
  • Salesforce integration for contacts and form handling
  • Integration with proprietary internal systems for coverage data and mapping
  • Digital commerce for mobile plans, SIM card purchases, and online bill payments
  • Kentico Premium Support assisting with go-live configuration and bulk content entry

What makes this site a winner 

This site's fresh take on energy content, playful but relevant imagery, and smart internal linking keeps it engaging, while built-in commerce supports mobile and energy bundles, SIM purchases, and more, making the experience feel complete and customer-first. From paying bills and managing accounts in the member portal to finding answers in the FAQ or browsing guides that actually help, their new site is comprehensive and easy to navigate. 

Sector: Manufacturing, Energy, Retail
Implemented by: AKQA

Elkov Elektro.

www.elkov.cz


Elkov Elektro is a leading Czech distributor of electrical materials, lighting, photovoltaic systems, and tools, serving both professionals and the general public through a nationwide network of more than 30 warehouses. Partnering with Bluesoft, Elkov launched a brand-new B2C e-commerce portal built on Xperience by Kentico to complement its existing B2B platform and support future digital growth. The new site provides a modern, scalable foundation for online sales, content management, and system integrations, while maintaining the operational strength Elkov is known for. 


Project highlights 

  • Brand-new B2C digital commerce platform built on Xperience by Kentico
  • Commerce for product listings, orders, and transactions
  • ERP integration via a custom integration layer (myWAC) and Azure Service Bus
  • REST API architecture for products, orders, and logistics workflows
  • Integrations with payment and delivery providers including ČSOB, PPL, and Zásilkovna

What makes this site a winner 

The site is built with electricity professionals in mind, offering a wide range of electrical products with an extensive menu and detailed product listings. A strong filtering system makes it easy to narrow down options and find the right products quickly, keeping the experience focused and efficient. Elkov Elektro’s new site includes all the tools professionals need to browse, compare, and purchase with confidence. 

Sector: Manufacturing and Retail
Implemented by: Bluesoft

Ideal Credit Union.

www.idealcu.com


Ideal Credit Union is a Minnesota-based financial institution that needed a complete digital overhaul in order to effectively support the bank’s current marketing goals and to create a conversion-focused user experience. The previous site was visually dated, difficult to manage, and lacked the sophistication required for growth. Partnering with ZAG Interactive, Ideal Credit Union underwent a full redesign on Xperience by Kentico, addressing everything from visual design and UX to content strategy and CMS usability for internal teams.   


Project highlights 

  • Redesign and rebuild on Xperience by Kentico
  • Integration with third-party online banking and chat platforms
  • Custom rates tool for flexible, marketer-friendly updates
  • Custom locations tool with branch details and information
  • Custom events management tool supporting promotions and community activities

What makes this site a winner 

Ideal Credit Union’s site makes everyday banking feel straightforward, with easy online enrollment, account creation, and a secure customer portal for managing finances. Digital banking tools, a helpful chatbot, online payments, and appointment scheduling support quick, self-serve interactions. Google Maps integration on the contact and branch pages makes it simple to find locations, giving members a smooth experience whether they’re banking online or looking to visit in person.

Sector: Financial Services 
Implemented by: ZAG Interactive

New York Lottery.

www.nylottery.ny.gov


The New York Lottery launched a brand-new website to support a comprehensive digital engagement ecosystem designed to improve engagement and the quality of player interactions. Partnering with Marcus Thomas LLC, the organization implemented a Kentico-based platform that delivers CMS-driven content alongside loyalty program functionality, gamification features, commerce, and integrated communication tools. The site serves as a central hub for players, while supporting the operational scale and security requirements of a government organization.


Project highlights 

  • Brand-new implementation built on Kentico
  • Integration with New York Lottery SSO and ticket scanner functionality
  • Digital commerce
  • Messaging and CMS features powering loyalty and engagement initiatives
  • Scalable infrastructure using .NET Core, Kubernetes, and Docker

What makes this site a winner 

New York Lottery’s new site brings together a wide range of player-focused tools in one cohesive experience, from checking winning numbers by date and entering ticket numbers to instantly see results, to accessing prize claim instructions and downloadable forms. Interactive features such as ticket location maps, winner stories, video content, and live drawing access keep players coming back. 

Sector: Government
Implemented by: Marcus Thomas, LLC

Entire Travel Group.

www.entiretravel.com.au


Entire Travel Group is an Australian travel specialist offering bespoke experiences for B2B and B2C customers. Partnering with Devotion, ETG redesigned their website on Kentico to create a unified digital platform that simplified management, consolidated traffic, and improved search visibility. The redesign supported a strategic shift toward a more direct-to-consumer model, helping prospective travelers to explore complex travel options through guided journeys that culminate in enquiries, quotes, or online payments, while the legacy platform continues to serve B2B needs. 


Project highlights 

  • Redesign on Kentico supporting both B2C discovery and lead-driven bookings
  • Custom modules for booking, enquiries, promotions, and quote management
  • Digital commerce
  • Travel Pay integration
  • Algolia integration for global package, tour, and article search
  • ImgixCDN integration for responsive image and video optimization

What makes this site a winner 

Visitors are guided toward the next step through clear CTAs and simple forms that allow them to select a location and preferred departure dates or submit an inquiry. Detailed content, FAQs, and location-specific brochures help visitors find the information they need for their dream vacation. An online calendar for scheduling a call adds a more personal touch, making it easy to connect and get the right information before moving forward. 

Sector: Travel and Tourism
Implemented by: Devotion

American Society of Landscape Architects (ASLA).

www.asla.org


The American Society of Landscape Architects consolidated ASLA.org and LandscapeArchitectureMagazine.org into a unified multisite experience built on Xperience by Kentico. Partnering with Blue Modus, ASLA replaced fragmented legacy CMS platforms with one, scalable solution designed to support complex editorial needs, improve content governance, and create consistency for members, students, and the public. The new platform provides a strong digital foundation for long-term growth, future innovation, and AI-driven experiences.


Project highlights 

  • Multisite consolidation on Xperience by Kentico
  • Kentico SaaS hosting supporting scalability and performance
  • Integration with ImpexiumAMS
  • Kentico Universal Migration Toolkit and custom migration scripts
  • Blue Modus Kentico-native AI Assistant enabling on-site guidance and actions

What makes this site a winner 

Rich news, insights, and event content is easy to explore thanks to a helpful menu and a strong filtering system. Clearly defined focus areas highlight key topics and guide visitors to the content that matters most, making ASLA's new digital experience both intuitive and informative. 

Sector: Associations
Implemented by: Bluemodus

Frequently Asked Questions

The January 2026 Site of the Month winners stand out because they connect strong user experience with real operational value. Across finance, healthcare, education, tourism, and logistics, the featured sites use Xperience by Kentico to improve navigation, accessibility, lead generation, and content management while creating clearer digital journeys for their audiences.
The strongest projects are not only visually polished, but built to guide action. Across the winners, features like gated content, structured forms, service-led journeys, portals, calculators, and conversion-focused CTAs help organizations turn content into measurable outcomes while building trust through better usability and clearer information architecture.
Upgrading to Xperience by Kentico helps organizations modernize navigation, improve accessibility, and deliver more intuitive digital experiences. The featured projects show how newer platform capabilities support faster publishing, better engagement, and more effective user journeys.
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