To stay competitive in 2025, brands need to think beyond standalone ecommerce tools. Success now depends on having a unified, flexible platform that empowers marketing, commerce, and development teams alike. Teams need to be able to quickly update content across channels, engage with customers, and all while offering personalized experiences. With the right digital experience platform, it’s easy.
We’re breaking down six key reasons a digital experience platform is essential not only for better digital commerce, but for delivering consistent, personalized experiences that keep customers coming back.
1. Manage all kinds of products and content-rich pages with ease
You can’t create standout digital shopping experiences with outdated tools. Your teams need the ability to build flexible product catalogs, customize navigation, and manage complex product data with ease.
An experience-first commerce approach means content and commerce aren’t managed separately. Marketers can create immersive, high-converting product pages enriched with visuals, video, and detailed specs, without needing IT support.
2. Fine-tune the buying experience from start to finish
In 2025, it’s not enough to just have a shopping cart and a checkout page. Shoppers expect intuitive, responsive, and personalized experiences at every step of the customer journey.
Whether it’s showing accurate stock availability, applying the right discount, or providing real-time shipping rates, your platform needs to support intelligent, adaptable checkout flows. Customers want to choose their currency, delivery method, and payment option with no unnecessary friction.
Look for digital commerce features that fully support customizable checkout experiences, from guest checkout to saved payment options. For implementation partners, this means flexibility to tailor workflows to the unique needs of each client without patchwork solutions or external plugins.
3. Automate and personalize every step of the journey
The real power of a DXP lies in its ability to blend marketing automation with commerce logic. Brands can set up personalized, trigger-based journeys: abandoned cart follow-ups, loyalty discounts, replenishment emails, based on behavior, segmentation, or timing.
Abandoned cart emails alone have an average open rate of 45%. Now imagine combining that with upsell prompts, reorder reminders, and tailored campaigns, all managed from one platform.
This kind of automation helps teams do more with less, and for partners, it means delivering scalable solutions that are deeply personalized without custom dev work every time.
4. Manage multiple sites and experiences from one place
Modern brands often operate across multiple sites: a corporate site, an online store, a campaign landing page, and more. With customers accessing your site across channels, it's crucial not to underestimate the importance of the mobile experience.
As of 2025, mobile devices account for approximately 57% of global e-commerce sales, and 72% of adults use their smartphones to compare prices while shopping in physical stores.
Making sure you’re able to reach customers across channels with up-to-date content across your product descriptions, blog, and more increases your chances of customers checking out and coming back; even if they’re shopping in your brick-and-mortar store. A DXP lets you manage them all from a single hub.
You can share content, assets, payment methods, data, and more across properties, keeping the customer experience consistent and simplifying internal workflows. Microsites can be spun up quickly using templates and shared assets, and users can switch between them with one login.
This makes multi-brand, multi-region, or multi-campaign management not just possible, but practical.
5. API architecture secures your future
With a digital experience platform that has an API at its core, you can easily import data from external sources, like SQL databases, XML, or XLS files, or import products in any format and modify the importing process according to your needs. And you can integrate content, contacts, orders, and other data with your existing technology stack.
That’s the beauty of APIs: you can integrate them easily with any system. The modular approach of a DXP means you can extend your commerce functionality according to your precise needs, rules, and tools, and can grow your business with all your favorite systems working seamlessly together.
6. Deliver personalized experiences across every channel
In 2025, customer journeys span channels. A shopper might start with a blog post, check prices on mobile, and complete a purchase on desktop. Your platform should make that seamless.
Xperience by Kentico enables omnichannel delivery with personalized content that adapts to device, behavior, and context. From product suggestions to location-based offers, you can tailor every interaction; whether it happens on your site, via email, or in-app.
Implementation partners benefit from built-in personalization and segmentation tools that require no added infrastructure for less complexity and more agility.
Why Xperience by Kentico stands out for commerce
Xperience by Kentico offers native commerce, content management, and digital marketing without the need for third-party add-ons. This consolidation keeps experiences cohesive, simplifies implementation, and reduces costs by eliminating the need for multiple systems.
For content-first commerce brands, this means greater control and a faster time to market, helping you reach customers quickly. With all core capabilities in one platform, you can focus on delivering consistent, engaging experiences, without the added complexity of managing separate tools.
Ready to develop a commerce plan that builds customer loyalty? Download our ebook to learn how to confidently plan and launch a digital commerce strategy designed to help your business thrive in 2025 and beyond.