Experience-first commerce is here, and it's native to Xperience by Kentico
Key Takeaways
- This update brings new ecommerce capabilities to Xperience by Kentico, helping brands manage content, marketing, and online sales in one platform.
- It supports experience-first ecommerce with tools for product catalogs, shopping carts, orders, flexible checkout, and multichannel customer communication.
- Xperience by Kentico makes digital commerce easier to manage by reducing system complexity and helping teams build stronger customer journeys.
Today's digital customers demand more than transactions. They expect connected, content-rich experiences that guide them from first touch to purchase and beyond. At the same time, AI powered assistants are already changing how those transactions happen. In some cases, AI driven tools can handle the entire purchase process from start to finish, without customers ever visiting your website, acting entirely on their behalf.
This shift only strengthens the need for brands to focus on story building, trust, and loyalty at every interaction. If AI can drive commerce from outside your storefront, experience-first content becomes your most valuable asset in capturing attention and engaging the customer journey from the very beginning.
Yet many organizations still juggle disconnected CMS, marketing tools, and commerce systems. This slows teams down, increases costs, and makes it harder to deliver a consistent experience across channels. Such a setup might work for complex retail businesses, but for brands with lightweight commerce needs and high content ambitions, it is inefficient and limiting.
A new chapter with experience-first commerce
Experience-first commerce is no longer optional; it is the standard. With the launch of native Digital Commerce in Xperience by Kentico, we are removing the barriers that keep content, marketing, and commerce in separate systems. By bringing them together in a single, seamless platform, we give organizations the tools to manage the entire customer journey without the friction of multiple systems.
We shaped our digital commerce around a clear philosophy: it should strengthen the broader customer experience, work effortlessly across channels, and remain adaptable to each organization’s unique needs.
Guided by this philosophy, our commerce capability is:
- Content driven: Commerce supports the broader experience, rather than driving it.
- Multichannel by design: Enabling storytelling across websites, email, and other channels.
- Lightweight and efficient: Delivering essential commerce features for product catalog, shopping cart, and orders without unnecessary complexity.
- Flexible: Easy to extend and customize as business needs evolve.
We didn’t set out to build just another commerce engine. We’re enabling brands to sell the way they market; contextually, natively, and flexibly.
Smarter selling, built right in
From universities selling courses, membership-based organizations, to B2B brands with focused catalogs, Xperience by Kentico now empowers organizations to build long-term loyalty through immersive, content-driven experiences, rather than chasing one-off transactions to stay ahead of emerging AI driven commerce trends which are reshaping customer behavior beyond the boundaries of an online shop.
Our commerce functionality today:
- Product catalog management integrated with Content Hub: Create and manage products as you would any other content, and reuse them across websites, emails, and headless.
- Order and customer management: Track and process orders with flexible workflows, while keeping customer data connected to your marketing and personalization tools.
- Shopping cart functionality: Support for persistent carts for registered users, with a native cart entity you can adapt to your needs.
- Flexible checkout: Integrate your choice of payment and delivery providers through our API-first approach.
- Unified communications: Send both marketing and transactional emails from the same system, including order confirmations and abandoned cart reminders.
But that is not all. We are building on this foundation with upcoming features that will take your commerce experience even further.
You can look forward to:
- Extended check out support: Integrate with payment and delivery providers to fit your business model.
- Automated price calculation: Ensure consistent pricing logic across your store.
- Discounts and promotions: Empower your teams to create compelling offers that drive engagement.
- Order manual creation and editing in the admin UI: Give your support and operations teams direct control to manage or adjust orders right from the platform.
- Membership tiers and subscription support: Enable recurring revenue models and differentiated access levels for your most engaged customers.
Note: For the most up-to-date details on delivery timelines and future enhancements, check our product roadmap.
Experience-first commerce is here, and with Xperience by Kentico, you can deliver the kind of connected journeys your customers will remember.
Want to learn how to develop a commerce strategy that drives customer loyalty? Download our ebook to discover how to confidently plan and launch a commerce website designed to thrive in 2025.