Martina Škantárová

Martina Škantárová
💼 Product Manager | Strategic Thinker | Digital Commerce Innovator

Bio:
Martina Škantárová is a Product Manager at Kentico, where she helps shape the future of digital experience by aligning customer needs with product vision and delivery. With a unique background that spans IT, UX, and business strategy, Martina is driven by her passion for building purposeful products that empower users and deliver real-world value.

Before joining Kentico, Martina focused on new product initiatives at RWS Group, driving development of multi-cloud platform system and services from concept to launch. Her experience includes end-to-end product lifecycle ownership, agile team leadership, and stakeholder communication—all fueled by a strong business mindset and a knack for turning complex challenges into user-centric solutions.

At Kentico, Martina drives the evolution of the Digital Commerce capabilities within the Xperience by Kentico platform and also contributes to advancing its content management features. Her approach is rooted in collaboration, experimentation, and continuous improvement. Whether she's defining a roadmap, preparing next features with the development team and UX, or diving into user research, she brings clarity, curiosity, and creative energy to the table.

Martina’s career is grounded in a lifelong vision—one she set in high school—to lead in the tech world. That journey has taken her through technical studies, IT talent acquisition, and product management, all culminating in a role where she can drive innovation with intention and focus on the user. Outside of work, she’s inspired by design thinking, smart technology, and projects that have meaningful human impact.

📍 Location: Brno, Czech Republic
🔗 Connect with Martina on LinkedIn

📚 Read more from Martina on the Kentico Blog