Martina Škantárová
Product Manager, Kentico | Digital Commerce, Product Strategy, Xperience by Kentico
Martina Škantárová is a Product Manager at Kentico, driving the evolution of digital commerce capabilities within Xperience by Kentico.
Her path to the role is one she mapped out in high school, showing her true passion for her role at Kentico. That long-term vision took her through technical studies, IT talent acquisition, and product management before landing at Kentico, giving her a perspective on product that spans the human side of technology, how people are hired into it, how they learn it, and ultimately how they use it. Before joining Kentico, Martina led new product initiatives at RWS Group, driving the development of a multi-cloud platform from concept through to launch, an end-to-end ownership experience that most product managers only encounter in parts. That full-lifecycle background, combined with expertise across UX, agile team leadership, and stakeholder communication, shapes how she approaches her work at Kentico: with clarity about what users actually need, curiosity about what is possible, and the commercial grounding to know which problems are worth solving first.
Areas of expertise: Product management, digital commerce, content management, product lifecycle ownership, agile leadership, UX, roadmap strategy, multi-cloud platforms, stakeholder communication, user research
Background: Product Manager, Kentico | New product initiatives, RWS Group | Background spanning IT, UX, talent acquisition, and business strategy
