The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

By Yvette Hastings in Marketing
·3 min read

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

There is little doubt that effective digital marketing has a profound impact on any company’s bottom line. But in a rapidly evolving digital world, a common question remains: Which digital marketing techniques and technologies are going to yield the greatest return, not only for your digital agency but for your clients too?

A lack of understanding of what’s around the corner can not only kill a revenue stream, but it can impact your overall reputation and ability to convert prospects. After all, if you’re consciously failing to recognize the latest technology and trends, why should you be trusted in a field you claim to be experts in to help new clients?

Educating Your Clients

As an agency, you want to be able to connect with your clients and empower them with the right tools and technologies that will help them navigate the greatest challenges in digital marketing. To be successful, you will need to be able to advise them on how to stay relevant, how to leverage the benefits of the evolution of digital marketing, and how to embrace new approaches to content and communications to produce tangible results for their business. This whitepaper can help.

All businesses care about revenue and growth, but astoundingly, it has been reported that one-third of marketers do not know which digital marketing tactics have the biggest positive impact on these two critical aspects. As the future unfolds, it is essential that you are ready to help marketing teams leverage the right digital marketing capabilities that will help them assess this.

There is no shortage of published marketing statistics demonstrating a direct link between effective digital marketing and a business’s revenue and growth. It is reported that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. And in 2018, revenue from email campaigns made up an average of 21% of companies’ overall revenue.

While nobody would dispute the obvious correlations, to achieve the desired outcomes, you need to know your numbers before you can truly help your clients. A 2017 survey of chief marketing officers, discovered that only two in five (39.5%) CMOs were able to prove the impact of marketing spend quantitatively.

To avoid falling into this trap, effective, accurate tracking of conversion rates, new sessions, bounce rates, and cost per lead will give marketers a thorough understanding of which digital strategies are currently working. By utilizing the most effective, modern marketing technology, you can help marketing teams streamline processes and access accurate data, so that initiatives can be measured and understood, even in a rapidly changing environment. In demonstrating your knowledge of how marketing impacts revenue and growth, and the tools that are out there to help (like Kentico), you’re sure to win more business.

Get Ready for the Future

With digital marketing impacting revenue and growth, and with conversational interfaces, machine intelligence, and data privacy regulations (to name a few) constantly changing and updating, your clients need to know you can help them foresee and prepare strategically for the change ahead. To build relationships, they will need to feel empowered by your knowledge, skills, and resources. Not only will this help your bottom line, but enhance your reputation in the marketing space and organically grow your prospect and client list.

To ready your clients for the future, you need to ensure you are one step ahead of the change in digital marketing we see every day. Download your free copy of the Shaping the Future of Digital Marketing whitepaper to learn more.

By Yvette Hastings in Marketing
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