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Real World Content Personalization Scenarios in Kentico 10

In this world of one billion websites, content is everywhere. Add to it smartphones or social networks and the amount of content suddenly becomes overwhelming. On one hand, this is great—information sources are everywhere and accessible nonstop. On the other hand, it is not always easy to find quality website content among the billions of them.

By Pavel Jirik in Kentico
August 10, 2017·6 min read

Be a Hero – Save Time with Kentico 10 Campaigns

You have so many great ideas about how to advance your company. Events to organize, ways to engage your audience through social media, products to promote to maximize revenue, emails to send out to address your audience—the list goes on.

By Dominika Gallot in Kentico
August 3, 2017·7 min read

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.

By Rui Wang in Kentico
July 27, 2017·7 min read

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Kentico
July 20, 2017·6 min read

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
July 13, 2017·7 min read

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
July 6, 2017·5 min read

How to Use Subscriber Macros in Email Marketing in Kentico 10

Kentico offers many powerful functionalities and one of them is macros. They can be used nearly everywhere in the system, but not every macro can return an expected value. So, it is very helpful when you know which macro can be used for a particular scenario.

By Pavel Jirik in Kentico
June 29, 2017·less than a minute read

Marketing Automation for Event Management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Kentico
June 22, 2017·6 min read

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

As Kentico redesigns its tools for online marketers, let’s look what is behind the scenes of one of the user personas we design the tools for.

By Lucie Ostrcilova in Marketing
June 20, 2017·9 min read

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios.

By Katerina Foretova in Kentico
June 15, 2017·1 min read

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
June 6, 2017·9 min read

Kentico Know-how