Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow will continue this autumn on its global mission to bring the latest hot topics from the worlds of Kentico EMS and Kentico Cloud. Let’s get some insider info on what the thought processes were behind the Roadshow, how the organization is going, as well as a sneak peek of some of the great people and topics we can expect to meet there.

By Duncan Hendy in Marketing
·9 min read
Agile Marketing in Practice – Part 3

Agile Marketing in Practice – Part 3

Finally, part three is here. And if you are wondering why you had to wait so long for it, it’s because it didn’t get priority in the Sprints. First lesson learned—don’t plan a three-part blog series in an Agile setup. ☺

By Stephen Griffin in Marketing
·16 min read
What Customer Education Is and How to Do It Right

What Customer Education Is and How to Do It Right

You have a good idea behind your product, good marketing for it, even your sales potential is through the roof. But your product is still in the red. And don't get me started on tracking NPS or any other user satisfaction survey.

By Tomas Nosek in Marketing
·7 min read
An All-in-one or a Breed Apart? What to Choose?

An All-in-one or a Breed Apart? What to Choose?

Oh, would that shopping for goods were as simple as it used to be. With so much on offer, how in the world are we supposed to choose? It's a paradox of choice.

By Amy Strada in Marketing
·5 min read
Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

As Kentico redesigns its tools for online marketers, let’s look what is behind the scenes of one of the user personas we design the tools for.

By Lucie Ostrcilova in Marketing
·9 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
·5 min read
Interview: How We Built Our Persona - Step by Step

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
·9 min read
How Do I Create a Persona and Where Should I Start?

How Do I Create a Persona and Where Should I Start?

Let’s have a look at the basics first. What are personas? They are a set of cards with cute graphics, aren’t they? Yes! And no.

By Lucie Ostrcilova in Marketing
·5 min read
Agile Marketing in Practice - Part 2

Agile Marketing in Practice - Part 2

In part one of this blog series, I introduced you to the concept of Agile Marketing and how it is a methodology instead of a set of rules to follow. In part two, I plan to fill you in on how we went about implementing Agile Marketing in Kentico.

By Stephen Griffin in Marketing
·16 min read
Improve Your Existing Content to Boost Traffic and Conversions!

Improve Your Existing Content to Boost Traffic and Conversions!

Do you feel you deserve a better ROI from your existing content? More visitors, and more conversions? You’ve crafted your content with tender, loving care but nobody’s actually reading it. That’s a shame, right?

By Steven van Vessum in Marketing
·8 min read
Growth Hacking - Is It Actually a Thing?

Growth Hacking - Is It Actually a Thing?

Every month, somebody is writing a listicle about “10 Ways to Growth Hack!” or “Top 17 Growth Hacks to Inspire You!” or “Do These 82 Things if You Want to Growth Hack!” Seems simple enough—but is it? 

By Amy Strada in Marketing
·5 min read

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