If you’re not the first to reach your customers with products and services, you’re spoon-feeding them to your competition. Arriving to the party late (even if you’re wearing your most dazzling outfit) will only bore your customers. They’ve seen it all before. It only takes hearing about something five times for it to lose its sparkle.
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It’s been a busy decade on the digital landscape, with many advancements, innovations, migrations, and transformations affecting the status quo for businesses.
In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?
In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experienceㅡa timely stream of ever-relevant and ever-consistent messages across all channels and devicesㅡis no longer considered exceptional, but essential.
47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.
If you've not given a digital experience platform (DXP) a second thought, then you could be missing out! Here's why...
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