Thoughts on the State of the Headless CMS Market in 2018

Thoughts on the State of the Headless CMS Market in 2018

We’ve just published the industry’s first report on the State of the Headless CMS Market. And we have to admit, some of the results surprised us. However, we didn’t want to mix facts and opinions, so we have kept the report purely factual. In this blog post, we offer our biased opinions supported by gut feeling and anecdotal evidence.

By Petr Palas in Kentico
·4 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
GDPR from a Product Manager's POV Part 2—Deciding the Scope

GDPR from a Product Manager's POV Part 2—Deciding the Scope

In my previous article, I addressed GDPR and legislation-compliance-focused projects. Today, I'll look at an important business decision every product manager has to make when dealing with such legislation—will you implement the minimum scope required or are you willing to extend that and capture a business opportunity?

By Martin Michalik in GDPR
·10 min read
Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

It’s fair to say that we’ve all heard about the GDPR. This new regulation and all the requirements it brings has dominated blogs and news feeds across the EU as businesses scrambled to prepare for the deadline. However, in the background, the European Commission has something else waiting in the wings that isn’t getting the same sort of coverage but is no less important—the ePrivacy Regulation.

By Rich Madigan in GDPR
·5 min read
Transforming URLs with Kentico EMS

Transforming URLs with Kentico EMS

When it comes to the web, SEO is everything. If people can’t find your content, then you’re pretty much wasting your time. Making sure your URLs are properly formatted and optimized are an essential step to ensuring your content is easily found. In this article, I’ll show you how to leverage global event handlers to transform your URLs into SEO-friendly values.

By Bryan Soltis in Kentico
·3 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Content Personalization and GDPR in Kentico 11

Content Personalization and GDPR in Kentico 11

As GDPR turned into a real thing last Friday, many businesses need to think twice before they start gathering data from their website visitors. Especially, if they use content personalization where the usage of gathered data is easily apparent. So, let’s have a look at how this can be approached in Kentico 11 EMS.

By Pavel Jirik in GDPR
·3 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
Translating Content with Kentico Cloud and Azure

Translating Content with Kentico Cloud and Azure

Automation can go a long way in making a developer's life easier. When it comes to content, the less to deal with, the better! Let me show you how to automate translation with Kentico Cloud.

By Bryan Soltis in Kentico
·5 min read
8 Digital Marketing Trends to Be Aware Of for Your Store

8 Digital Marketing Trends to Be Aware Of for Your Store

The world of marketing is changing. With recent advancements in technology, there are more and more new and exciting innovations altering the way brands do their marketing. But as a store owner, you don’t want to be left behind. So read on to hear about the eight trends in the digital marketing world that you need to know...

By Victoria Greene in Marketing
·5 min read
4 Things to Be Aware of When Dealing With GDPR

4 Things to Be Aware of When Dealing With GDPR

With May 25 around the corner, most of the real-deal businesses are in their final stage of a preparation for the upcoming data privacy regulation infamously known as GDPR. In this article, I am going to focus on the website-related side of things. I will cover the four most important checks that every business should consider when dealing with the online marketing data on their website.

By Pavel Jirik in GDPR
·4 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
GDPR from a Product Manager's POV—What to Expect?

GDPR from a Product Manager's POV—What to Expect?

GDPR and similar legislation represent a significant challenge for companies of all sizes. They tend to be rather complex and easily overwhelming, which quickly leads to frustration and unnecessary costs. Yet, they share a similar solution pattern. In this series, I would like to share with you how such legislation could be handled from a product manager's perspective.

By Martin Michalik in GDPR
·8 min read
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