How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read
What A/B Tests You Should Be Doing and How

What A/B Tests You Should Be Doing and How

Marketers often face the challenge of proving what works and what doesn’t. Enter A/B tests. Done right, seemingly insignificant changes to a landing page or email can create super significant results in opens, click-throughs, downloads, engagement, and sales.

By Yvette Hastings in Marketing
·9 min read
MVC in Kentico — The Full Story

MVC in Kentico — The Full Story

Now this is a story all about how my life got flipped, turned upside down… Now that I got the song stuck in your head (I bet you even tried to sing this sentence), I want to take you back to the beginning. You’ve heard a lot about MVC from us at Kentico for quite a while now. But why, you might ask? And when is it all going to end? Well, let’s see if we can piece it all together for you.

By Stephen Griffin in Kentico
·6 min read
What the Kentico 12 Service Pack Brings to Customers

What the Kentico 12 Service Pack Brings to Customers

You might already be aware of it, but in case not, we are introducing a very special Service Pack launch. Straying from our usual 12-month product release cycle, our aim is to speed things up and deliver some of the features and functionality much-requested by users. And what’s more, we are releasing it as a service pack, so no tiresome upgrades needed.

By Stephen Griffin in MVC
·5 min read
Around the Kentico World in 15 Years and 15 Questions

Around the Kentico World in 15 Years and 15 Questions

Kentico’s journey to where it is today is a fascinating one and one that has been told many times. We wanted to uncover a new angle, something fresh, so we picked the brains of the man who is the father of this brainchild. Prepare to meet Kentico founder, employee number one, and visionary, Petr Palas.

By Petr Palas in Kentico
·8 min read
The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read
Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
How to Create Beautiful Landing Pages with Kentico Page Builder

How to Create Beautiful Landing Pages with Kentico Page Builder

Are you about to create your first page with Page Builder on your new Kentico MVC website - and feeling daunted? No need! Page Builder is packed with exciting features but feels invitingly familiar at the same time. Here’s the proof.

By Lukáš Bajer in MVC
·4 min read
Kentico Gains ISO Certifications

Kentico Gains ISO Certifications

We all know the importance of standards and processes. We might not always like them, but they have a very important place, especially in a global marketplace. International standards ensure consistency and quality, and one of the top global organizations for such control is ISO (International Organization for Standardization).

By Stephen Griffin in Kentico
·1 min read
How to Leverage Kentico and Microsoft Azure for Business Growth

How to Leverage Kentico and Microsoft Azure for Business Growth

At Kentico, we have maintained a clear vision from the beginning: to provide the best way of working with content so that people can tell stories that change the world. To continue to provide customers with optimal digital project implementation and roll-out for growth, we commissioned London Research to examine the experience of clients and agencies using Kentico hosted in Microsoft Azure.

By Yvette Hastings in Kentico
·2 min read
Developing and Testing a Responsive Website in Kentico MVC

Developing and Testing a Responsive Website in Kentico MVC

Kentico MVC websites provide a cleaner approach to website development compared to the Web Forms Portal Engine approach. With this in mind, it is essential to treat the blank canvas with care and attention and make sure you follow HTML, CSS, and JavaScript general front-end best practices.

By Ilesh Mistry in MVC
·6 min read
Low Email Open Rates? What’s The Deal?

Low Email Open Rates? What’s The Deal?

Every marketer has, at some point, faced the problem of low email open rates. Falling below industry average is alarming, but is usually caused by common, fixable issues like poor list segmentation and uninspiring subject lines. Here are four less well-known mistakes you might be making and how to fix them.

By Yvette Hastings in Marketing
·3 min read

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