How We Over Personalized Automated Newsletters in Kentico

How We Over Personalized Automated Newsletters in Kentico

Personalization might be your friend, but it also could become your enemy. Wrongly set up, personalization can harm your evaluator’s experience more than not doing it at all. And that’s exactly what happened to us in Kentico.

By Martina Hatonova in Kentico
·4 min read
Don’t Underestimate the Power of A/B Testing

Don’t Underestimate the Power of A/B Testing

Are you sure that your current website is the best version it can be? It’s easy to make assumptions about what might be going wrong for your customers, but there is one way to find out for sure. By observing user behavior and using A/B testing, you are providing yourself with invaluable insights about your visitors, which can then inform changes to improve your conversion rate.

By Alan Murphy and Sarah Gleeson in Marketing
·4 min read
Increase Traffic and Sales With Transactional Emails in Kentico

Increase Traffic and Sales With Transactional Emails in Kentico

Have you ever wondered how to drive your visitors back to your website after they subscribed to a newsletter or registered as a new user? Or if there is a way to increase the open rate of a typical marketing email? And how you can increase the possibility of people clicking on a link in the email?

By Pavel Jirik in Kentico
·4 min read
Unlocking the Chatbot Inside Your CMS – Part 2

Unlocking the Chatbot Inside Your CMS – Part 2

As technology evolves and the content landscape becomes more crowded, users are gravitating toward chatbots as the next form of search and personalized customer service. Recognizing this is no passing trend, businesses across all industries are jumping to meet these expectations.

By Cruce Saunders in Development
·11 min read
Progressive Forms in Kentico? Yes, Please! – Part 2

Progressive Forms in Kentico? Yes, Please! – Part 2

Using Kentico macros in the visibility fields of your forms is a great way to convert them into progressive forms, but with more complex online forms, this can become quite overwhelming and not easily maintainable.

By Pavel Jirik in Kentico
·4 min read
GDPR – Who’s Responsible for Data Security and Breach Notifications in the Client-Agency Relationship?

GDPR – Who’s Responsible for Data Security and Breach Notifications in the Client-Agency Relationship?

Welcome to the next in our series of GDPR posts exploring the practicalities of the GDPR in the client-agency relationship. You can view our previous post here. In this part, we’ll be delving into data breaches. Data security is a key theme within the GDPR and there are much stricter obligations on Data Processors and Controllers alongside guidance.

By Rich Madigan in GDPR
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 2

The Story Behind Our Crazy Marketing Automation Redesign – Part 2

Marketing automation is not an exact science, true. But it is something that, when done correctly, can be very useful. It’s like any process, it has to capture the attention of the recipient, make them perform an action focused on benefitting them, and then hopefully take them all the way through to becoming a customer. Sounds great. But how can you do all that as effectively as possible?

By Martina Hatonova in Kentico
·3 min read
Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow will continue this autumn on its global mission to bring the latest hot topics from the worlds of Kentico EMS and Kentico Cloud. Let’s get some insider info on what the thought processes were behind the Roadshow, how the organization is going, as well as a sneak peek of some of the great people and topics we can expect to meet there.

By Duncan Hendy in Marketing
·9 min read
Progressive Forms in Kentico? Yes, Please! – Part 1

Progressive Forms in Kentico? Yes, Please! – Part 1

There has always been this ultimate challenge when creating forms: How can you ask your website visitors as many questions as possible, while at the same time, keep the form really short and sweet? On one hand, the need to ask about so many things, and on the other hand, the need to stay friendly, decent, and not be too time-consuming for a visitor.

By Pavel Jirik in Kentico
·4 min read
It’s Time to Go with the (Data) Flow

It’s Time to Go with the (Data) Flow

The amount of personal data dissemination that goes on today is astounding. When I sign up for Spotify and I want to use my Facebook login for ease, Spotify receives my contact info, who my friends are, my location, and probably loads of other stuff. And Facebook receives my music tastes, which to some (ahem, me) is basically their soul.

By Amy Strada and David Komarek in GDPR
·5 min read
Bridging the Gap between Marketers and Developers – Part 2

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?

By Rui Wang in Kentico
·4 min read
Unlocking the Chatbot Inside Your CMS

Unlocking the Chatbot Inside Your CMS

No more content silos! Delivering content for new interactive channels starts with the CMS we already maintain.

By Cruce Saunders in Development
·6 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 1

The Story Behind Our Crazy Marketing Automation Redesign – Part 1

You’re driving enough people to your site from various campaigns. As they peruse and learn more about your product from various content and articles, you gently push them down the marketing funnel, offering content relevant to their evaluation stage. Finally, they’re downloading the trial version and exploring the product. Great! You‘ve converted your visitors into product evaluators. What now?

By Martina Hatonova in Marketing
·5 min read
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