Marketing Automation for Event Management – Part 3

Marketing Automation for Event Management – Part 3

I am sure you have been following our series of articles dedicated to automating communication around your events using Kentico Marketing Automation. If you have not had a chance to read through the first two blogposts, then you should definitely do it!

By Katerina Foretova in Kentico
So You Want to Open Up an E-shop

So You Want to Open Up an E-shop

Time is money, money is power, power is running your own e-shop. Is it time you took things online? It’s highly probable. Read on—maybe you’ll learn some new things.

By Amy Strada in E-commerce
Real World Content Personalization Scenarios in Kentico 10

Real World Content Personalization Scenarios in Kentico 10

In this world of one billion websites, content is everywhere. Add to it smartphones or social networks and the amount of content suddenly becomes overwhelming. On one hand, this is great—information sources are everywhere and accessible nonstop. On the other hand, it is not always easy to find quality website content among the billions of them.

By Pavel Jirik in Kentico
GDPR and Non-EU Companies – Where Is the Line Drawn?

GDPR and Non-EU Companies – Where Is the Line Drawn?

Geographical implications and applicability seem to be gray areas for some. Where the borders of applicability lie for those companies based outside the EU can appear confusing. So, let’s clear away many of those doubts by addressing some of those key GDPR criteria affecting non-EU-based companies.

By Duncan Hendy in Kentico
Be a Hero – Save Time with Kentico 10 Campaigns

Be a Hero – Save Time with Kentico 10 Campaigns

You have so many great ideas about how to advance your company. Events to organize, ways to engage your audience through social media, products to promote to maximize revenue, emails to send out to address your audience—the list goes on.

By Dominika Gallot in Kentico
Virtual Insanity – Where Does Reality End?

Virtual Insanity – Where Does Reality End?

A few years after the boom in mobiles and tablets, we have stepped into an era of smart wearables. It's 2017, and we are standing in front of another huge technology milestone.

By Michal Kadak in Development
Bridging the Gap between Marketers and Developers – Part 1

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.

By Rui Wang in Kentico
What Customer Education Is and How to Do It Right

What Customer Education Is and How to Do It Right

You have a good idea behind your product, good marketing for it, even your sales potential is through the roof. But your product is still in the red. And don't get me started on tracking NPS or any other user satisfaction survey.

By Tomas Nosek in Marketing
Marketing Automation for Event Management – Part 2

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Kentico
GDPR and You – An Introduction – Part 2

GDPR and You – An Introduction – Part 2

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?

By Duncan Hendy in Kentico
Setting Up Lead Scoring in Kentico

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
GDPR and You – An Introduction – Part 1

GDPR and You – An Introduction – Part 1

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.

By Duncan Hendy in Kentico
Increasing Newsletter Open Rate by Choosing the Right Email Subject

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
search
Gartner report
We're a Challenger again in the
Gartner Magic Quadrant for WCM!
×