The Secret to an Intelligent Content Strategy – Part 1 – Personas

The Secret to an Intelligent Content Strategy – Part 1 – Personas

Lots of companies are well aware that randomly throwing out content like a tempestuous teenage tantrum is not going to get them anywhere. By having a content strategy, they can create order, meaning, effectiveness, goals, and measurability. But surely that’s easier said than done, isn’t it?

By Duncan Hendy in Marketing
·6 min read
Mastering GDPR Macros in Kentico 11

Mastering GDPR Macros in Kentico 11

The EU’s GDPR regulation is approaching fast. As we are in the middle of the race for data protection compliancy, it would be great to get yourself a bit more familiar with all the useful macros in Kentico 11 that can be used to make your quest for becoming GDPR compliant much easier.

By Pavel Jirik in GDPR
·4 min read
Azure Performance Solutions – Part 2

Azure Performance Solutions – Part 2

Welcome back. I trust you’ve had chance to assimilate the information offered in part 1 and that you feel more prepared to tackle diagnosing the causes of performance issues in Azure. In this article, I want to give you more concrete examples of exactly how you can go about fixing your performance woes.

By Bryan Soltis in Cloud
·8 min read
Kentico 11 EMS and GDPR – the Science of Compliance

Kentico 11 EMS and GDPR – the Science of Compliance

We have been covering the GDPR topic for quite a while on our blog now. Therefore, it seems like we have reached a perfect moment to stop for a second, and look back at Kentico 11 EMS’s data protection capabilities from a higher perspective. Let’s explore the list of the GDPR features that Kentico 11 EMS has under its hood to make your GDPR compliance easier. Because it is a science!

By Pavel Jirik in GDPR
·8 min read
Azure Performance Solutions – Part 1

Azure Performance Solutions – Part 1

So... you’ve migrated your application to Microsoft Azure because you’ve seen the light when it comes to the Cloud. Your hosting app is big enough to mine all remaining BitCoins in existence, and your SQL SaaS database would make Facebook proud. You’ve set yourself up to win...so WHAT GIVES WITH THE PERFORMANCE?

By Bryan Soltis in Cloud
·7 min read
Combining Scoring with Marketing Automation in Kentico 11

Combining Scoring with Marketing Automation in Kentico 11

You might have Scoring in place, but as it is with everything in life, there is always room for improvement. You might feel satisfied that your website contacts (and their more advanced brothers called leads) are evaluated according to your unique requirements, but it could be even more advanced – let’s meet Marketing Automation!

By Pavel Jirik in Kentico
·4 min read
How Brands Can Improve Their Visual Content Marketing in 2018

How Brands Can Improve Their Visual Content Marketing in 2018

The way your brand markets itself visually will do a lot to build your reputation and keep people returning to your business. Visual content builds trust, encourages customer engagement, and should be at the heart of your 2018 content strategy.

By Victoria Greene in Marketing
·6 min read
What Omnichannel Means to Developers

What Omnichannel Means to Developers

“We need to start thinking about OMNICHANNEL for our content.”

“Kentico Cloud is all about OMNICHANNEL! So, how do we use it?”

“I’ve been watching for hours but there’s nothing but reruns and infomercials on every OMNICHANNEL!”

By Bryan Soltis in Cloud
·6 min read
GDPR: Who’s Responsible for Data in the Client-Agency Relationship?

GDPR: Who’s Responsible for Data in the Client-Agency Relationship?

Welcome to the next part in our series of GDPR posts exploring the practicalities of the new EU regulation in the client-agency relationship. You can view previous posts here.

By Rich Madigan in GDPR
·4 min read
GDPR and Existing Contacts in Email Marketing in Kentico 11

GDPR and Existing Contacts in Email Marketing in Kentico 11

I hope you haven’t gotten many gray hairs while preparing for the upcoming GDPR compliance. You might, however, notice that time is getting distorted a bit. May 25th seems to be approaching us way much faster than in previous years! Einstein was right, there really is time dilation! But let’s get back to email marketing. How are you going to get consent agreements from your current subscribers?

By Pavel Jirik in GDPR
·5 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
Ways to Nurture Your Customers with Marketing Automation

Ways to Nurture Your Customers with Marketing Automation

It goes without saying that a happy customer is the backbone of every successful business. When your customers are truly satisfied, they will share their experience with friends, and if they are really happy, they will even go official and submit a positive review about your company and product. So, let’s have a look at how you can nurture your customers with Kentico's Marketing Automation!

By Pavel Jirik in Kentico
·6 min read
Stand Out and Get Noticed by Putting Out a Case Study Worth Remembering

Stand Out and Get Noticed by Putting Out a Case Study Worth Remembering

You can attract more customers by telling everyone you’re the best, or prove it with a winning case study. A well-crafted case study positions you as an authority in your field. It separates you from the competition because it shows that you know what you’re doing. Not only do you perform when you say you’re going to perform, but you have the proof, statistics, and facts to support your actions.

By Ryan Gould in Marketing
·6 min read
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