Marketing Automation for Event Management – Part 2

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Marketing
GDPR and You – An Introduction – Part Two

GDPR and You – An Introduction – Part Two

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?

By Duncan Hendy in Development
Setting Up Lead Scoring in Kentico

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
GDPR and You – An Introduction – Part One

GDPR and You – An Introduction – Part One

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.

By Duncan Hendy in Kentico
Increasing Newsletter Open Rate by Choosing the Right Email Subject

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
Kicking and Screaming – When Your Clients Won’t Move to the Cloud – Part 1

Kicking and Screaming – When Your Clients Won’t Move to the Cloud – Part 1

Every parent has endured the wrath of a stubborn child forced to do something they don’t want to do. Sure, go ahead. Try and get them to eat those vegetables when there’s a plate of cookies on the table. Much like those miniature mules, digital agencies often have encountered a client that, for whatever reason, will not move to the cloud. But why? 

By Bryan Soltis in Development
How to Use Subscriber Macros in Email Marketing in Kentico 10

How to Use Subscriber Macros in Email Marketing in Kentico 10

Kentico offers many powerful functionalities and one of them is macros. They can be used nearly everywhere in the system, but not every macro can return an expected value. So, it is very helpful when you know which macro can be used for a particular scenario.

By Pavel Jirik in Kentico
An All-in-one or a Breed Apart? What to Choose?

An All-in-one or a Breed Apart? What to Choose?

Oh, would that shopping for goods were as simple as it used to be. With so much on offer, how in the world are we supposed to choose? It's a paradox of choice.

By Amy Strada in Marketing
Marketing Automation for Event Management - Part 1

Marketing Automation for Event Management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Kentico
Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

As Kentico redesigns its tools for online marketers, let’s look what is behind the scenes of one of the user personas we design the tools for.

By Lucie Ostrcilova in Marketing
Get a Little Know-How with Kentico Thursdays

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios. 

By Katerina Foretova in Kentico
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
Interview: How We Built Our Persona - Step by Step

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
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