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Meet AIRA—our native Artificial Intelligence Recommendations and Assistance capability for the Kentico content management system.
Former Content Manager | Digital Strategy | Copywriting Hana McCulloch was a key member of Kentico’s marketing team, serving as a Content Manager and later as Direct Demand Content Manager. Over nearly four years, she played a crucial role in shaping Kentico’s content strategy, driving direct demand, and producing compelling, high-impact content across various channels. As a content specialist, Hana managed website content, optimized it for SEO and lead generation, and created gated content, case studies, blog posts, and ebooks tailored to Kentico’s audience. She led content-focused campaigns, aligning messaging with marketing automation and paid ads, while collaborating with internal teams and partners to ensure the content strategy supported business goals. Notably, she contributed to Kentico’s rebranding efforts and played a vital role in launching a new product in the global B2B tech market. With a passion for clear, concise, and effective communication, Hana has transitioned into the role of Content Manager at Sewio, where she continues to apply her expertise in B2B content marketing. Her background in academia, teaching, and translation has shaped her analytical approach to storytelling and her commitment to authenticity in marketing. Beyond marketing, Hana has a deep passion for perfumes and fragrance storytelling. She runs a perfume blog, where she shares insights on niche and high-quality fragrances, blending her love for writing with her keen sense of scent. Connect with Hana
LinkedIn:https://cz.linkedin.com/in/hana-mcculloch-a20423147/cs
Discover the Xperience resource hub for marketers to fast-track your marketing results. Learn the basics, see best practices, and quickly catch up.
Build your website in Kentico, a future-proof, secure CMS, always up to date and scalable, with a clear roadmap. One vendor, one solution.
Lead Training Specialist | E-Learning Expert | Tech Educator As Lead Training Specialist at Kentico, Lukáš Bajer is dedicated to helping users unlock the full potential of Kentico’s features. With nearly a decade of experience in training, content creation, and technical education, he develops e-learning courses, online educational materials, and in-person training sessions that empower customers and partners. Lukáš’s passion for education extends beyond traditional training—he is deeply involved in creating instructional videos, writing guides, and developing interactive learning experiences to help define the best practices in content modeling. His expertise in web technologies, digital marketing, and software training ensures that learners receive high-quality, engaging content tailored to their needs. Before joining Kentico, Lukáš worked extensively in education, public speaking, and content writing, making complex topics accessible and engaging. In addition to his work as a trainer, he is an enthusiastic coder, continuously exploring new technologies to enhance his skills and improve learning methodologies. Whether he’s designing interactive courses or diving into coding projects, Lukáš thrives on making learning both effective and enjoyable. 📍 Location: Brno, Czech Republic
🔗 Connect with Lukáš on LinkedIn: LinkedIn Profile Connect with Lukáš to discuss digital training, e-learning strategies, and innovative educational technologies.
We offer online training courses for developers and marketers, providing comprehensive, hands-on training experience with best practices.
Schedule a free 1-on-1 demo. Let us show you Kentico's capabilities and how to create amazing digital experiences with our DXP. It's all online, live, and free!
Xperience by Kentico — unified power. Built for marketing results.
Go beyond traditional Legal Document Management Systems (LDMS) with a Digital Experience Platform (DXP). Deliver seamless, client-centric digital interactions and gain a competitive edge.