How did upgrading to Xperience by Kentico help Berkshire Bank increase engagement by 84%, in record time?
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- Lucerne Search integration
- Full redesign and upgrade from Kentico Xperience 13 to Xperience by Kentico
Behind the Scenes: Berkshire Bank's Upgrade to Xperience by Kentico.
Berkshire Bank aimed to enhance its digital presence by improving the user experience and aligning customer journeys with business goals. This included reimagining navigation, improving content presentation, and supporting smarter financial decision-making. To achieve this, they needed a flexible, scalable CMS that offered streamlined content management, ADA conformance, and long-term adaptability.
The redesigned site focused on intuitive navigation, engaging content, and improved visibility of key products through a simplified multi-level menu. Integrated financial tools helped users make informed choices, while flexible components allowed for varied layouts, improved readability, and the ability to showcase multiple products on a single page. With an upgraded CMS and responsive design, the new site empowered users and admins alike, supporting brand storytelling and strategic cross-selling.
Favorite new site features:
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A social stories-inspired homepage showcasing timely offers, community news, and key products in an interactive format.
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A multi-level menu with mini product and page descriptions to make exploration easy and engaging.
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A rotating “financial tip of the day” and enhanced site search that surfaces top content and encourages discovery.
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Flexible visual components, like icon bands, content cards, and branded backgrounds, for dynamic content across devices.
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Handy quick links and a streamlined menu that create a seamless, user-friendly path through the site.
Xperience by Kentico was the ideal choice for Berkshire Bank’s website upgrade, replacing a legacy Kentico instance that no longer supported evolving brand, content, and admin needs. The platform delivered out-of-the-box functionality, customization options, and user-friendly tools to enhance scalability, flexibility, and content management.
ZAG Interactive blended built-in features with custom development to meet project goals. Core tools included Page Builder, Form Builder, Content Hub, Lucene Search, and more. The Content Hub served as a centralized space to manage sitewide promotions and resources, streamlining content operations.
Features include:
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Flexible components for interactive content
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A centralized rates tool
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A searchable FAQ database
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Third-party integrations
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ADA-compliant design for accessibility
Together, these enhancements make the site easier to manage and ready to scale with the bank’s future needs.
Only three weeks after launch, the site saw significant increases and enhancements to key performance indicators. Engagement and event count interest increased significantly, indicating that users are spending more meaningful time on the website engaging with product and brand content. Additionally, the increase in clicks has a direct positive impact on Berkshire Bank’s bottom line; showing an increase in account opening and loan applications.
Berkshire Bank plans to continue improving its website experience by adopting new technologies, delivering timely content and promotions, staying ahead of emerging trends, and implementing a personalized, on-site content strategy. A regularly updated blog will also help attract and engage returning visitors.
“This wasn’t just a site redesign—it was a full-on reinvention to show our customers who we are in 2025 and beyond. We focused on clear navigation, mobile-first design, and creating a digital experience that feels just as personal and seamless as walking into one of our branches. I’m incredibly proud of the teamwork that brought this vision to life.”
“With the new site, we wanted the Berkshire One experience to shine—from premium perks to smarter banking. It’s a digital upgrade that brings all the value of Berkshire One to the forefront, right where it belongs.”
ZAG Interactive
Qualifications
Competencies
- Content Strategy
- Digital Marketing
- Integration and Customization
- Personalization
- Locations
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