Unify Processes and Personalize Engagement for Your Customers

Xperience by Kentico helps manufacturers strengthen customer connections by unifying processes, integrating systems, and delivering tailored experiences, all with built-in digital marketing tools. 

Overcome digital challenges

With Xperience by Kentico, manufacturers get a single secure CMS built to simplify digital marketing. You’ll gain smoother workflows, unified customer data, and integrated tools to deliver personalized experiences that keep customers engaged and loyal.

Build lasting relationships with your customers

Engage new customers, grow brand awareness, and deliver personalized content with ease. With Xperience by Kentico, you can manage all your websites and marketing in one intuitive platform powered by built-in AI so you can move faster and meet customer needs without relying on developers. 

Trusted by the world’s leading brands.

Join leading global brands and build a powerful digital ecosystem with Kentico. 

Abergeldie
Anderson Tuftex
Cadent
EON
Facq
Ferno
Ingram
Koc

25% increase in engagement.

When Abergeldie Complex Infrastructure moved from WordPress to Xperience by Kentico, they gained more than just a new platform;  they gained momentum. With smoother digital experiences and easier content management, they saw engagement rise by 25%, helping them connect better with their audience and achieve their business goals.

Photo of Liadain Murphy
Liadain Murphy
Head of Group Marketing
Ocuco Limited

Kentico's platform has allowed us to optimize our website in ways we didn't think possible. We can maintain our website effortlessly and the content editing features are fantastic. It has truly transformed our web presence. Companies should choose Kentico for its versatility, user-friendly CMS features, optimization capabilities, and its ability to create personalized user experiences. 

Customer stories

We're committed to your success

Manufacturers around the world are building smarter, more engaging digital experiences with Kentico simplifying their tech stack, improving ROI, and strengthening customer relationships. Explore their stories and see how you can achieve the same.

Explore customer stories
25%
increase in engagement
100%
increase in average engagement time
27%
increase in event count per active user

Abergeldie's migration and brand redesign resulted in increased engagement and improved efficiency

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70%
reduction in cost
150+
location support worldwide
80%
business errors eliminated

Konica Minolta improved marketing operations and reduced costs with a new digital experience

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62%
increase in sales leads
75%
increase in new visitors
22%
decrease in bounce rate

FERNO's leads increased after a successful migration that consolidated six sites

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Driving growth and customer loyalty in manufacturing

Direct-to-consumer (D2C) strategies are reshaping the industry's marketing, while customer expectations are reaching new heights. How can you survive in this demanding and dynamic environment? Get our free ebook and explore the evolving needs of the modern customer and how companies like yours transform their websites to thrive in the new manufacturing landscape.

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Frequently asked questions

Many manufacturing sites still function as static brochures instead of lead generators. Xperience by Kentico combines CMS, personalization, and analytics so manufacturers can build modern sites that convert. Konica Minolta used Kentico to consolidate 38 regional websites, streamlining operations while improving buyer engagement.
Complex sales cycles mean manufacturers need to attract and nurture the right contacts. Kentico enables gated content, lead scoring, and CRM integration to qualify prospects more effectively. McKinsey research shows that B2B companies using advanced personalization achieve 30–50% higher lead conversion rates.
Engineers, procurement officers, and operations managers look for spec sheets, case studies, and ROI calculators over marketing fluff. Kentico supports rich content hubs, making it easy to serve technical depth alongside engaging experiences. The Content Marketing Institute reports that manufacturers using educational content generate 3x more leads than those relying on sales-driven messaging.
Stakeholders care about different priorities, procurement teams focus on cost, engineers on performance, and operations on reliability. Kentico allows role-based personalization so each audience sees what matters most. Forrester research shows that effective personalization can cut acquisition costs by up to 50%.
Yes. Kentico’s multisite architecture allows health systems to manage websites for hospitals, clinics, and departments from a single platform. This ensures consistent branding and simplifies updates. For example, LivaNova consolidated multiple global websites on Kentico and achieved a 200 percent increase in organic traffic.
Yes. Manufacturers rely on ERP for orders, PIM for product data, and CRM for customer insights. Kentico integrates seamlessly with these systems through APIs and connectors, ensuring accurate product details and customer data across all digital touchpoints. This creates a consistent buyer experience while reducing manual effort.
Smaller manufacturers can win by being more agile and customer-focused. Kentico’s automation and personalization features let lean teams deliver tailored campaigns at scale. Konica Minolta’s success consolidating 38 sites on Kentico demonstrates how efficient platforms can level the playing field against larger competitors. 
B2B buyers now expect fast search, self-service, and personalized experiences similar to consumer shopping. Kentico supports self-service portals, product finders, and adaptive experiences to meet these needs. Salesforce reports that 72% of B2B buyers expect vendors to personalize engagement across every touchpoint. 
Important metrics include qualified leads, conversion rates from technical content, campaign engagement, and regional site launch speed. Kentico’s built-in analytics dashboards help marketers monitor these KPIs in real time. McKinsey found that B2B companies using analytics-driven KPIs achieve 15–20% higher sales growth.
Long sales cycles make it hard to link marketing to revenue. Kentico provides campaign tracking, attribution, and analytics, helping marketers connect engagement to pipeline stages and sales outcomes. According to Gartner, 65% of industrial marketers list proving ROI as their top challenge, making integrated reporting essential. 

Try Kentico

Beat the competition and start delivering results with the only digital experience platform that combines advanced capabilities, a short time to value, and ease of use.

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