Kentico vs. Sitefinity: Why Leading Brands Are Making the Switch

With Xperience by Kentico, everything you need is already built in: AI assistance, content management, marketing automation, personalization, and analytics all in one place. No endless, expensive integrations. Your teams can work together in one system that’s fast, flexible, and easy to use. Unlike Sitefinity, Kentico keeps it simple with one platform, one login, and one smooth experience. 

Ten Reasons Teams Choose Kentico Over Sitefinity.

Go further, faster, without added complexity with Xperience by Kentico. Everything is built to work together seamlessly, from content management and marketing tools to built-in AI and dependable support. Here are ten reasons why Kentico is a top choice for marketers looking for a unified, easy-to-use alternative to Sitefinity.  

01

Unified Platform & Built-In Marketing

Xperience by Kentico brings everything together; content management, digital marketing, AI, and commerce. With built-in tools ready from day one, there’s no need for endless integrations. Unlike Sitefinity, which adds complexity, Kentico provides a clear roadmap and monthly updates to keep your platform and tools current.

02

Flexible Architecture That Adapts to You 

Deliver content your way: traditional, headless, or both. As your digital strategy evolves, Xperience by Kentico evolves with you. No time-consuming rebuilds or updates needed. This consistent performance is shown in our 94% rating for Meets Requirements on G2. In contrast, platforms like Sitefinity use outdated frameworks that limit growth. 

03

Launch Faster, With Simplified Workflows

Go live faster with Xperience by Kentico, thanks to built-in tools, ready-to-use modules, and intuitive workflows. In the G2 Grid® Report, Kentico received an 86% rating for Ease of Setup, compared to Sitefinity’s 75%, offering faster deployment and more intuitive setup experience to help you launch confidently. 

04

Lower Costs, Higher Value 

A unified approach means fewer tools to manage and a predictable cost structure, no surprises or hidden fees. Xperience by Kentico’s future-proof, evergreen model eliminates costly upgrades; giving you long-term value. It’s one reason customers rate Kentico highly for overall value, 92% say they’re likely to recommend us, compared to 77% for Sitefinity. 

05

Built for Marketers and Developers 

It’s easy for marketers to manage content, automate campaigns, and measure results all without leaning on IT. Developers appreciate Xperience by Kentico too, for its flexibility and clean architecture. Together, teams move faster and get more done. It’s no surprise Kentico earned a 90% Ease of Use rating on G2.  

06

No-Surprise Pricing

What you see is what you get. Xperience by Kentico includes all core features upfront with no surprise charges or hidden expenses. It’s one of the reasons many customers choose Kentico over Sitefinity, where extra costs can quickly add up. With Kentico, your team always knows what to expect, making it easier to confidently plan ahead.

07

Always Up to Date

With Kentico’s evergreen updates, you’ll never have to schedule downtime or manual upgrades again. New features and improvements roll out automatically, keeping your site secure, stable, and current. While Sitefinity’s upgrades often mean extra manual work that slows workflows, Kentico keeps things running smoothly so your team can stay focused.

08

24/7 Dedicated Support from Kentico Experts 

Kentico’s in-house support team is available 24/7, with real product experts who care about your success. Unlike tiered support systems like Sitefinity’s, which can limit access to help and slow response times, Kentico gives every customer direct assistance. No tiers, no waiting. Just help when you need it.

09

Manage Every Market from One Place 

Whether you run one website or a hundred, in one language or ten, Xperience by Kentico’s multisite and multilingual tools make it easy. Now you can manage multiple websites and languages, all within one environment. Share content, stay consistent, and scale globally without the extra setup and configuration required by Sitefinity.

10

Trusted by Every Industry

From government to education and finance, organizations in complex, regulated industries trust us for security, reliability, and transparent pricing. With data protection, accessibility compliance, and scalability; Xperience by Kentico is built for peace of mind and growth. 

All your tools, one powerful platform. 

Deliver personalized experiences at every touchpoint. Harness the power of AI, streamline complex customer journeys, and centralize content management. Do it all with a single, integrated, and scalable solution. With seamless updates, clear pricing, quick setup, and top-tier support, your team can focus on what matters: growing your business. Choose Xperience by Kentico’s flexible hybrid-headless CMS for faster results, less complexity, and better ROI. 

FeatureXperience by KenticoSitefinity
Faster time to market
Streamlined setup and intuitive tools help reduce implementation time. 
More manual setup and configuration can extend timelines.
Simplified implementation
Unified platform with built-in features and marketing tools for easy implementation and scaling.
Requires third-party integrations or custom setups for full functionality.
Predictable pricing
Transparent, all-in-one pricing with lower TCO.
License costs can increase with add-ons, infrastructure, or scaling.
Marketer-friendlyDesigned for independence. Create, personalize, and publish without developer help.
UI is improving, but often requires more IT involvement for marketing workflows.
Seamless scaling
Built to grow with you—scale without disruption or costly rework.
Scalable, but growth can come with complexity and added cost.
Flexible deployment
Run in the cloud or on-premises with the same unified experience.    
Supports both, but may vary in functionality or performance between environments.
Always up to date
Frequent, hassle-free updates with our SaaS offering. No complex or manual upgrades needed.
Upgrades can be complex, time-consuming, and sometimes require manual intervention.
Clear roadmap & support    
Transparent product vision and responsive 24/7 support included. 
Roadmap less visible; support available but may cost extra or vary by tier.
Customer stories

Real Companies, Real Results With Kentico

See how businesses achieve long-term growth with Xperience by Kentico. From seamless implementations to ongoing support, our customers thrive with a platform built for lasting success.

Explore customer stories
10%
increase in event count per active user
7%
increase in clicks to apply
84%
increase in engagement

Berkshire Bank increased engagement and event counts with Xperience by Kentico

Learn more
24%
bounce rate
99/100
lighthouse performance score
100/100
page speed insights accessibility score

AllSeater successfully decreased their bounce rate and increased their page speed insights after moving to Xperience by Kentico

Learn more

Ease of use

Rated higher on usability by G2 users 5 years in a row.

Faster ROI

Kentico customers report ROI within months rather than years.

Customer satisfaction

Consistently high customer satisfaction scores on the G2 Grid Report.

Save time with the free Universal Migration Toolkit.

With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.

The easy-to-use, cost-effective choice for digital growth.

Discover how Kentico can empower your business.

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FAQ

Organizations looking for easier management and faster ROI often turn to Kentico. It combines CMS, personalization, and marketing automation in one tool. On G2, 94% of users say Kentico meets requirements compared to 85% for Sitefinity.

Many marketers find Sitefinity complicated and often need IT support. Kentico is designed for marketers, with low-code tools and a simpler interface. According to G2, 90% of Kentico users rate it easy to use, compared to 78% for Sitefinity.

Yes. Sitefinity licensing, add-ons, and upgrade fees can add up quickly. Kentico offers transparent, predictable pricing with enterprise features included, helping organizations reduce long-term costs.
Users often point to difficult upgrades, plugin reliance, and slower performance as challenges with Sitefinity. Kentico avoids these issues with an evergreen platform, smooth upgrades, and built-in features that don’t require extra add-ons.
Sitefinity support is sometimes seen as limited or slow. Kentico provides 24/7 vendor-backed support with a 7-day bug-fixing guarantee. On G2, 91% of Kentico users rate its support positively, compared to 76% for Sitefinity.
While Sitefinity can run bigger projects, it often struggles with multi-site or multi-language setups. Kentico is built for scale, with centralized management that makes it easier to handle multiple websites or regions without extra complexity. 
Sitefinity projects can take months because of upgrade paths and custom development. Kentico projects typically go live faster, saving teams time and accelerating ROI. On G2, Kentico scores 86% for ease of setup, compared to 75% for Sitefinity.
Sitefinity offers some personalization, but many users find it limited or difficult to set up. Kentico has built-in personalization and automation that marketers can manage without IT, making it easier to deliver tailored experiences.
Many users say Sitefinity is functional but harder to set up and maintain than expected. On G2, Sitefinity scores 75% for ease of setup and 78% for ease of use. Kentico scores higher in both areas—86% for ease of setup and 90% for ease of use—making it easier for marketers to manage without heavy IT support.
Organizations in healthcare, manufacturing, and financial services often choose Kentico when they need scalability, simpler upgrades, and stronger support. It’s a safer option for enterprises that can’t risk complex updates or plugin dependency slowing down digital projects.
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