In recent years, Fiorentina updated their sports, organizational, and digital operations to strengthen relationships with fans and extend the club’s reach through more engaging online experiences. As services expanded, the club faced challenges managing multiple IT systems and providers, highlighting the need for a more integrated approach and reliable technology partners.

ACF Fiorentina discovered Exetera through Kentico’s official partner search and initially engaged the team to improve its existing Kontent project. While Kontent supported multichannel content management, it could not meet growing requirements for advanced experiences and system integrations. Exetera therefore recommended migrating Fiorentina’s services to Xperience by Kentico and consolidating the ecosystem into a unified platform built for long-term growth.

Primary objectives:

• Create a unified ecosystem integrating all systems to deliver a consistent experience across touchpoints
• Simplify fan interactions with centralized contact data and aligned systems
• Establish a cohesive digital presence that reflects the club’s values across web and mobile platforms
• Improve efficiency by reducing operational costs, increasing productivity, and improving system interoperability
• Promote the new Viola Park with options for purchasing experiences and events
• Strengthen relationships with existing fans while attracting new audiences

Ultimately, the unified platform delivers a seamless experience for fans while supporting security, flexibility, and sustainability, helping Fiorentina strengthen engagement and support continued growth.

Fiorentina chose Xperience by Kentico for its flexibility, scalability, and ability to support future platform growth. As the club continues its digital evolution with Exetera, Kentico enables improvements in contact management, productivity, and fan personalization. Planned updates include tools for data updates, account deletion, and AI-powered content automation.
 

The platform supports bulk data handling, mobile content delivery via PWA, and dynamic content through segmentation and marketing automation. Its extensibility ensures the ecosystem can grow with the club’s needs.
 

Key features include:

• Flexible components for interactive content

• A centralized rates tool

• A searchable FAQ database

• Third-party integrations

• ADA-compliant design for accessibility

These features offer a powerful combination of usability and performance. They position Kentico as the right choice to support Fiorentina’s evolving digital strategy.

Following the launch of the project based on Xperience by Kentico, significant improvements have been recorded in key performance indicators, highlighting the effectiveness and positive impact of the new platform. The most notable results include (compared to the same period last year): 

• Weekly sessions: up +25% 

• Weekly page views: up +30% 

• Weekly events: up +120% 

• Loyalty rewards requested: up +150% 

Other statistics: 

• 3,000 logins managed in 1 minute 

• 7,000 users online at the same time 

• 1,000 new users registered on average every day in the first month 

These results demonstrate how the new platform has significantly improved the user experience, simplified process management and increased fan engagement, providing a tangible impact on the club's revenue and strengthening its fan base. 

Fiorentina and Exetera are planning the next phase of platform development, focusing on improved contact management, productivity, and personalization. Key initiatives include data update and deletion modules, bulk data handling, AI-driven content tools, and advanced segmentation to deliver more efficient, compliant, and personalized fan experiences.