Xperience by Kentico
What is Xperience by Kentico?
Xperience by Kentico is a next-generation content management system and commerce platform with built-in digital marketing and AI capabilities unified into a single-vendor hybrid headless solution. It gives marketers and developers full control over digital experiences, across websites, microsites, emails, and mobile apps, without juggling disconnected tools.
With transparent pricing, flexible deployment options, and a modern ASP.NET Core foundation, Xperience by Kentico helps teams reduce complexity, eliminate tool sprawl, and deliver personalized, high-performing digital experiences faster.
What makes Xperience by Kentico unique?
Unlike traditional CMSs or single-purpose marketing suites, Kentico combines all essential digital tools into one platform:
- Content Management: Centralized content hub with structured content, workflows, and localization.
- Digital Marketing: Automation, lead scoring, segmentation, and AI-powered personalization.
- Digital Commerce: Product management, checkout flows, and personalized shopping experiences.
- Built-in DAM: Manage and reuse digital assets across channels.
- Customer Journeys & CRM Integration: Visualize engagement and sync with Salesforce, HubSpot, or Dynamics 365.
- Tracking & Reporting: Track performance across every stage of the customer lifecycle.
- Built-in AI (AIRA): Smart tagging, translation, content generation, and performance insights.
- Low-code/No-code tools: Page Builder and Form Builder empower marketers to create without coding.
- Hybrid headless approach: Allowing marketers manage content across multiple digital channels.
By the Numbers
According to Gartner, organizations that centralize their content operations achieve up to 30% faster campaign delivery and 40% better content reuse across channels.
How does Xperience by Kentico work, and why does it matter?
Xperience by Kentico is built on a hybrid headless architecture, giving teams the flexibility to deliver content through APIs or traditional page templates.
It merges the ease of use of a CMS with the power of a developer-friendly DXP, allowing both marketing and IT teams to work in sync. Out-of-the-box modules like Content Hub, Page Builder, Marketing Automation, and Personalization ensure quick implementation and consistent UX, while the AIRA AI assistant automates repetitive tasks such as tagging, translation, and optimization.
This architecture allows organizations to:
- Launch faster with ready-to-use modules.
- Stay secure and compliant with SOC 2 and GDPR-ready workflows.
- Scale globally with SaaS or on-prem deployment.
- Evolve continuously with automatic updates and modern DevOps support.
Industry Insight
According to Gartner (2024), organizations that consolidate their digital experience management into a single CMS or DXP reduce total cost of ownership by 25–40% while accelerating time-to-market. Xperience by Kentico’s hybrid, SaaS-ready architecture embodies this advantage, helping teams innovate faster with fewer tools.
How does Xperience by Kentico support a Content Hub?
Xperience by Kentico features a native Content Hub that integrates content management, digital asset management, and content modeling capabilities in one hybrid headless platform. It allows marketers to:
- Manage all pages, assets, and structured content from one location.
- Reuse content seamlessly across web, mobile, and email and headless channels.
- Combine headless flexibility with user-friendly visual editor.
- Maintain governance through customizable workflows and permissions.
- Analyze where content is used with Content Reuse Locator and personalize content delivery through built-in customer behavior data.
This hybrid approach means organizations gain the control of a traditional CMS and the flexibility of a headless system, all in one unified experience.
What deployment options are supported by Xperience by Kentico?
The platform brings together the full lifecycle of digital experience management:
- Create – Centralized content and asset hub with workflows, multilingual tools, and structured modeling.
- Personalize – AI-assisted segmentation and targeting for real-time personalization.
- Automate – Marketing automation, lead scoring, and campaign orchestration.
- Analyze – Unified dashboards for content, journey, and campaign performance.
- Scale – SaaS, on-prem, or hybrid deployment options with CI/CD support.
With a single source of truth for content, data, and journeys, teams can deliver consistent, measurable experiences across every digital channel.
How do companies benefit from Xperience by Kentico?
Organizations across industries, from finance and education to energy and tourism, have transformed their digital operations using Xperience by Kentico’s unified CMS with digital marketing features.
Community West Bank (SilverTech)
- Upgrading to the SaaS-based Xperience platform modernized the bank’s website and compliance processes.
- The move improved agility and enabled personalized product recommendations, resulting in 60% faster page load speeds and a 40% productivity boost for editors.
🔗Community West Bank Customer Story
NorQuest College (Inorbital)
- Migrating from Kentico MVC to Xperience by Kentico unified multiple microsites under one modern framework.
- The college improved accessibility and governance for over 200 editors and achieved a 35% increase in performance and faster content deployment.
🔗NorQuest College Customer Story
World Travel & Tourism Council (Cantarus)
- WTTC adopted Xperience by Kentico (SaaS) for a full redesign focused on global content delivery and event management.
- The new multilingual, data-driven experience led to 2× faster content publishing and better analytics for high-traffic events.
🔗World Travel and Tourism Council Customer Story
Forvis Mazars (SilverTech)
- Following a global merger, Forvis Mazars used Xperience by Kentico to consolidate 20+ regional sites into one hub.
- The hybrid deployment cut content deployment time by 50%, strengthened governance, and aligned the firm’s new brand across markets.
How does Xperience by Kentico fit into a digital experience strategy?
Xperience by Kentico is the foundation of a modern digital strategy. It brings together content, commerce, and marketing under one umbrella, ensuring that every touchpoint, from the first visit to long-term loyalty, runs on connected data and consistent design.
By consolidating fragmented tools into one CMS, Kentico helps organizations simplify workflows, shorten campaign cycles, and deliver a unified customer journey across all channels.
What makes Xperience by Kentico different from other DXPs?
- Hybrid Headless by Design: Combines the flexibility of headless CMS with the usability of a traditional system.
- One-Vendor Simplicity: All essential tools (CMS, DAM, automation, personalization, commerce) in one platform.
- Transparent, Predictable Pricing: Simple licensing model without hidden costs.
- Future-Proof SaaS: Continuous innovation through automatic updates and modern DevOps compatibility.
- Marketer–Developer Harmony: Low-code tools for marketers, open APIs for developers.
Kentico’s approach is about efficiency and balance, giving teams freedom without fragmentation.
Frequently Asked Questions.
Both. It combines the power of a CMS with marketing, commerce, and personalization features to deliver a complete Digital Experience Platform.
