Forvis Mazars

Forvis needed a future-ready website that reflected its scale, credibility, and leadership in the financial services industry. The previous site, built on Drupal, was outdated and difficult to navigate. It no longer aligned with the firm’s growing reputation or its evolving digital needs. The site lacked flexibility, making it challenging for internal teams to scale content or personalize the experience for users.

In addition to performance concerns, the site also failed to capture the essence of the Forvis brand. The firm wanted a modern, intuitive design that could meet user expectations and present its expertise in a way that was both accessible and compelling. Internally, content managers needed a platform that simplified workflows and allowed for greater control without technical complexity.

Ultimately, Forvis set out to create a more intuitive and engaging experience for its clients; one that would strengthen brand recognition, improve user engagement, and provide a digital foundation to support future growth.

SilverTech guided Forvis through a complete site overhaul, from strategic planning and platform selection to execution. The result is a modern website that delivers a frictionless experience while empowering internal teams with flexible tools.

Favorite new site features:
 

• Seamless API integrations with Marketo Forms, Brightcove, OneTrust, and a nightly Directory API sync for up-to-date team information
   

• Built-in personalization and content widgets that serve up the right content to the right audience at the right time
   

• A refreshed design that blends clarity with professionalism, making content more accessible and easier to navigate
   

The new infrastructure also includes forward-looking enhancements like API endpoints to pull external FORsight content.

Xperience by Kentico offered the perfect blend of out-of-the-box tools and extensibility to meet Forvis’s technical and strategic goals.

SilverTech took full advantage of Xperience by Kentico’s capabilities, including built-in Page Builder and content management tools, while layering in custom integrations and components tailored to Forvis’s enterprise needs.

Custom developed features include:

• Personalized content delivery using custom widgets

• Updated, user-friendly design to improve navigation and accessibility

• A custom importer for over 2,000 FORsight articles and events, ensuring data integrity and preserving fields, attachments, and redirects

These features help Forvis deliver a streamlined user experience and support ongoing digital growth to help them better reach their clients across the globe.

In the last three months of 2024, Forvis saw a 61% increase in users, a 10% boost in conversions, and a 100% surge in traffic across organic search, direct, and display channels. These impressive gains reflect the stronger engagement and more efficient content delivery enabled by the new platform.

Forvis plans to continue enhancing the site with advanced integrations, starting with a full connection to Cvent for better event management. As their digital strategy evolves, Kentico’s flexibility ensures they’re ready for what’s next.