Website

What is a website?

A website is a collection of digital pages accessible through the internet, designed to share information, deliver services, or enable transactions. For most organizations, it’s the central hub of communication and conversion: the digital front door to their brand. 

Modern websites go far beyond static content. They’re dynamic ecosystems powered by structured data, personalization, and automation; evolving with each visitor’s needs. In Kentico’s view, a website is the foundation of every digital experience, where content, data, and design come together to inform, inspire, and convert audiences consistently across devices and channels. 

Why are websites still important in digital marketing? 

Even in the era of apps and social media, websites remain the only owned digital channel that brands fully control. They are the definitive source of truth for content, commerce, and customer engagement. 

A well-designed website helps businesses: 

• Build credibility and communicate brand value.
• Guide customer journeys from awareness to loyalty.
• Centralize content and campaign management.
• Improve SEO, discoverability, and conversion rates.
• Personalize experiences using real-time data.

According to Forrester (2024), websites still account for over 80% of first brand interactions; proving they remain the most trusted and influential digital touchpoint. 

How do modern websites work, and why does it matter? 

Today’s websites are powered by Content Management Systems (CMS) or Digital Experience Platforms (DXPs) that handle not only page creation but the entire content and data lifecycle. 

In Xperience by Kentico, every website is built on a structured foundation that combines: 

• Content Hub & DAM– Centralized assets and structured content for consistency.
• Page Builder– Low-code tools for marketers to design pages without developer dependency.
• Personalization & Automation– Deliver relevant experiences in real time.
• CRM & Analytics Integration– Align marketing and sales data for smarter decisions.

How does Xperience by Kentico support website creation and management? 

Xperience by Kentico provides everything marketers and developers need to create fast, secure, and scalable websites, all in one, unified CMS with digital marketing features. 

Key capabilities include: 

• Visual Page Builder: Drag-and-drop components for quick, code-free page design.
• Reusable Templates and Widgets: Define once, use anywhere.
• Multisite and Multilingual Management: Control multiple brands or regions from one interface.
• AI Assistance (AIRA): Automate translation, tagging, and optimization.
• Global Performance: Built-in CDN, caching, and cloud scalability.
• Security and Compliance: SOC 2 Type II, GDPR, and accessibility standards baked in.

Whether hosted on-premises or in the cloud, Kentico websites are designed to launch faster, update easier, and scale smarter; empowering teams to focus on creativity rather than complexity. 

What are some great examples of websites built with Xperience by Kentico? 

Companies across industries use Xperience by Kentico to create websites that unify content, personalization, and performance; achieving measurable results in both marketing and efficiency. 

Forvis Mazars, implemented by SilverTech

• A global consulting firm formed through the merger of FORVIS and Mazars USA needed to unify its digital presence under one platform. Using Xperience by Kentico, the company launched a global rebrand with modular content, multilingual governance, and hybrid cloud hosting.
• Results: 50% faster publishing time, 20+ regional sites managed centrally, and quicker global campaign deployment. 

United Federal Credit Union, implemented by SilverTech

• Migrating from Sitecore to Xperience by Kentico (SaaS), the credit union simplified content authoring and launched personalized digital experiences for members.
• Results: 40% faster content updates and measurable improvements in member acquisition and retention. 

Bonvenu Bank, implemented by ZAG Interactive

• Following a major rebrand, Bonvenu Bank built its new member experience on Kentico’s SaaS platform. The team introduced personalized dashboards, improved accessibility, and enhanced compliance.
• Results: 30% boost in lead conversions and 25% faster editorial workflows. 

Bluebird Care, implemented by Ridgeway

• Operating 200+ franchise sites, Bluebird Care migrated to Xperience by Kentico (SaaS) to manage content consistency and local autonomy.
• Results: 90% reduction in deployment time for new franchises and stronger brand alignment across markets. 

From financial institutions to healthcare networks, these organizations prove that modern websites built on Xperience by Kentico are not just digital brochures; they’re dynamic, data-driven ecosystems built for speed, scalability, and customer relevance. 

How does a website fit into a digital experience strategy?

A website is the core of an omnichannel ecosystem; the central hub that connects all content, campaigns, and customer data. 

In Xperience by Kentico, websites aren’t isolated endpoints but part of an integrated framework that powers personalization, automation, and analytics across every digital channel. 

What’s the difference between a website and a digital experience? 

A website provides information and interaction. A digital experience extends that journey: combining content, personalization, and automation across web, email, and mobile. 

Kentico turns traditional websites into connected digital experiences, where every visitor interaction informs smarter marketing decisions.