UX (User Experience)
What is UX (User Experience)?
User Experience (UX) refers to the overall quality of interaction a person has with a product, website, or digital service. It covers how intuitive, efficient, and enjoyable those interactions feel, from the clarity of navigation to the consistency of design and the emotional response it creates.
In digital experience management, UX defines how users engage with your content and how effectively they can achieve their goals. For Kentico, UX is both an external and internal priority: it shapes the experience of every website visitor, and it ensures that marketers and editors enjoy an equally intuitive and efficient platform.
Why is UX important in digital experiences?
Strong UX builds trust, drives engagement, and boosts conversions. Poor UX creates frustration and drop-offs. According to Forrester, companies that invest in UX see conversion rates improve by up to 400%, and organizations with mature UX practices outperform competitors by over 30% in customer satisfaction.
Good UX helps businesses:
- Deliver seamless journeys across websites, apps, and campaigns.
- Reduce friction and improve conversion rates.
- Strengthen brand credibility and accessibility.
- Empower marketing teamswith tools that are easy to use and consistent.
In Kentico’s ecosystem, UX is the bridge between technology and emotion; connecting content, design, and functionality into one cohesive experience.
What makes good UX design?
Good UX design balances clarity, usability, and delight. It helps users find what they need quickly and confidently, without unnecessary complexity.
Kentico defines great UX through five core principles:
- Simplicity: Clear structure and navigation.
- Consistency: Unified design and behavior across devices.
- Speed: Fast-loading, lightweight pages that retain users.
- Accessibility: Inclusive design that meets global standards (WCAG).
- Empathy: Design that anticipates user intent and adapts to context.
What are some great examples of UX built with Xperience by Kentico?
Organizations across industries use Kentico to design websites and applications where UX drives measurable business impact.
United Federal Credit Union, implemented by SilverTech
- Redesigned its digital platform to simplify navigation, improve accessibility, and streamline financial journeys for members.
- Results: 25% increase in engagement and 40% faster authoring workflows.
Bluebird Care, implemented by Ridgeway
- Reimagined the UX of 200+ local franchise sites, combining consistent branding with localized control.
- Results: 90% reduction in deployment time and stronger accessibility compliance.
Greater Miami Convention & Visitors Bureau, implemented by Ntara
- Implemented a UX-led redesign focused on traveler personas and task-based navigation.
- Results: 58% lower bounce rate and 5× faster backend content imports.
Forvis Mazars, implemented by SilverTech
- Unified a global consulting brand post-merger through a scalable design system and modular UX.
- Results: 50% faster publishing and consistent UX across 20+ markets.
Across every industry, from healthcare to finance to tourism, organizations using Kentico prove that good UX translates directly into better business results.
How does UX relate to digital maturity?
UX is both a foundation and a growth driver in digital maturity. As organizations evolve, UX becomes the glue connecting strategy, technology, and customer experience.
Kentico’s research shows that brands with integrated UX design, automation, and personalization achieve 25–40% faster time to market than those relying on disconnected systems.
In other words, great UX isn’t just about how your website looks, it’s about how your organization works.
Industry Insight
According to Adobe’s 2024 Digital Trends report, 73% of organizations that prioritize UX see a measurable increase in customer loyalty within one year. Kentico’s unified platform helps them get there faster; combining UX design, structured content, and automation in one experience
