Low-code / no-code

What is low-code / no-code?

Low-code and no-code refer to platforms that let non-technical users create digital experiences using visual tools, reusable components, and structured content instead of writing code. Low-code requires minimal configuration, while no-code allows marketers or editors to build pages, campaigns, or workflows entirely through drag-and-drop tools.

Kentico defines low-code / no-code as empowering marketers, editors, and distributed teams to build digital experiences independently, using governed components, structured content, and visual builders within Xperience by Kentico. 

Why is low-code / no-code important? 

Organizations increasingly need to launch campaigns, update content, and build pages at speed. Traditional development processes cannot always keep up. Low-code / no-code approaches reduce dependency on developers and enable marketing and content teams to operate more efficiently.

Low-code / no-code matters because it: 

• Accelerates go-to-market timelines
• Reduces development bottlenecks and operational cost
• Allows marketers to update content and build pages without technical assistance
• Ensures consistency using governed templates and components
• Supports multichannel marketing by reusing structured content
• Enables teams to scale campaigns and landing pages quickly

Non-technical autonomy is now a core driver of digital agility for organizations across industries. 

How does low-code / no-code work, and why does structured content matter?

Low-code / no-code platforms use predefined templates, reusable widgets, dynamic components, and guided interfaces that let users assemble digital experiences without writing custom code. A helpful analogy is building with LEGO bricks. When each piece is well designed, teams can assemble new structures quickly and safely without engineering expertise.

Structured content is essential because it separates content from presentation. This allows teams to update information once and reuse it across pages, emails, and campaigns without rebuilding layouts or relying on developers. Kentico’s Content Modeling ebook shows how structured content powers sustainable low-code operations. 

How does Xperience by Kentico support low-code / no-code?

Xperience by Kentico integrates low-code and no-code capabilities directly into the platform so marketing, communications, and content teams can work faster and more independently. 

Kentico supports low-code / no-code through: 

• Page Builder, a visual, drag-and-drop interface for building pages without developers
• Reusable components and widgets, which reduce the need for custom code
• Structured content models, allowing editors to produce complex outputs through intuitive fields
• Content Hub, ensuring content reuse across channels with no coding required
• Personalization tools configured by marketers, not developers
• Automation workflows, which can be created and maintained visually
• Governed editing environments, allowing local teams to work safely within guardrails
• Role-based permissions, enabling contributions from distributed teams without risking site integrity

These capabilities are reinforced in Simplify Your Life, which show how marketers can launch landing pages, microsites, and campaigns quickly using visual tools. 

How do companies benefit from low-code / no-code with Kentico? 

Bluebird Care, implemented by Ridgeway

• Industry: Healthcare
• Highlights: Structured components and Page Builder empower more than two hundred franchise locations to manage content independently.
• Results: Decentralized teams publish confidently without developer involvement.
• Low-code / no-code role: Visual editing, reusable templates, and guardrails for safe, scalable updates.

Visit New Hampshire, implemented by SilverTech

• Industry: Tourism 
• Highlights: Seasonal campaigns are built using predefined components and reused content blocks.
• Results: Faster production of event and seasonal landing pages.
• Low-code / no-code role: Marketers build campaign pages without additional development work.

Greater Miami Convention and Visitors Bureau, implemented by Ntara

• Industry: Tourism
• Highlights: More than three thousand five hundred pages managed through user-friendly tools.
• Results: Personalization configured by marketing teams, not engineers.
• Low-code / no-code role: Enterprise-scale content operations without continuous development cycles.

NorQuest College, implemented by Inorbital

• Industry: Education
• Highlights: Complex program pages generated by structured content instead of template coding.
• Results: Editors build and update recruitment experiences independently.
• Low-code / no-code role: Modular content types reduce developer reliance.

WTTC, implemented by Cantarus

• Industry: Global association 
• Highlights: Staff manage reports, gated content, and events through component-driven tools.
• Results: Smooth governance and self-service publishing.
• Low-code / no-code role: Non-technical teams maintain a sophisticated content hub.

How does low-code / no-code connect to digital maturity?

As organizations mature, they empower non-technical teams and reduce developer bottlenecks. Kentico’s Meet Xperience by Kentico ebook emphasizes that self-service tools support scalable digital operations. 

Is low-code the same as no-code?

No. Low-code involves minimal configuration such as adjusting components, while no-code allows users to build experiences entirely through visual interfaces. 

How does low-code / no-code support multichannel marketing?

Structured content and reusable components allow teams to update content once and push it to web, email, and apps without additional development. 

Can regulated industries use low-code / no-code safely?

Yes. Kentico’s blogs on banking and compliance highlight how governance, permissions, and workflows keep low-code operations secure.