Two Gaps Every Marketing Team Knows. Two Agents Built to Close Them

Two Search Channels. One Workflow.

AI isn’t replacing traditional search; it’s expanding it. While ChatGPT is on track to reach a billion users, Google still commands nearly 90% of global search traffic and a significant share of e-commerce revenue. Today, customers use both channels in parallel. 

The challenge: content now needs to perform in two different environments search engines and AI systems each with its own rules for how content is interpreted, evaluated, and surfaced. 

Most teams don’t have the expertise or tools to manage both effectively. And because this work isn’t embedded in the content workflow, it often doesn’t happen consistently. 

This is where the SEO & GEO Specialist comes in, bringing the expertise needed to enhance content for both search and AI-driven discovery. 

The SEO & GEO Specialist simplifies how teams optimize content for both search and AI-driven discovery. It analyzes any web page whether in draft or live and evaluates how well it performs across traditional SEO and emerging AI channels. 

Instead of overwhelming teams with technical data, it delivers clear, prioritized recommendations based on impact: 

• High Priority: Issues that are directly impacting your visibility such as missing metadata, keywords absent from the H1, or GEO scores too low for AI citation. 
• Medium Priority: Improvements that enhance ranking and content clarity over time. 
• Quick Wins: Fast, low-effort updates that deliver immediate improvements. 

The bigger shift is how optimization happens. Instead of periodic audits, optimization becomes native part of everyday content creation and updates. 

Teams can continuously improve visibility across search and AI without adding headcount or introducing new tools. 

Build Campaigns That Learn From Themselves

Campaign intelligence faces a similar: insights rarely carry forward. Ask any marketing team what happens after a campaign wraps, and the answer is often the same very little. 

Market analysts for 2026 report that roughly 90% of unstructured data remains unused for decision-making. Valuable insights get buried in reports, spreadsheets, or chat threads instead of shaping what comes next. As a result, teams spend time starting from scratch and repeating the same work without improving results. 

The Campaign Manager agent is designed to fix this bringing campaign insight directly into the workflow, where it can actually be used. 

Working within Xperience by Kentico, it captures performance data against your defined KPIs and turns it into clear, structured report insights tied to each campaign. Instead of digging through reports, marketers get a simple view of what worked, what didn’t, and where performance dropped off.  

These insights don’t disappear after the debrief they stay with the campaign, creating a record teams can revisit, learn from, and build on. 

The result is campaigns that get smarter over time, not repeated from scratch. 

When writing your next brief, you can ask the agent to surface proven tactics rather than starting from a blank page. Strategies sharpen with each cycle instead of resetting. For new campaigns, a structured brief creation flow guides you through campaign type selection, goal setting, and KPI definition, producing a brief saved directly to the campaign record. 

Interaction is entirely conversational via AIRA Chat: you can ask about performance, request reports, or explore cross-campaign patterns in natural language without ever leaving the platform. You can also ask the agent to verify that all assets linked to a campaign are ready before launch, catching any incomplete pages, emails, or automations before they affect results. 

Working Alongside the Agentic Marketing Suite

These agents follow the same model as the Content Strategist and Customer Journey Optimization Specialist working directly within Xperience by Kentico, where marketers already operate. 

Using the context of the page or campaign, they deliver clear, actionable recommendations without requiring separate tools or workflows.  

The AIRA Agentic Marketing Suite now brings together content governance, customer journey optimization, search visibility, and campaign intelligence creating a more connected and intelligent marketing workflow. 

And this is just the beginning. As we continue to introduce new specialized agents, the goal remains the same: to help teams execute smarter, move faster, and stay ahead in an increasingly complex digital landscape.