Every year, the market of digital experience platforms (DXPs) gets analyzed thoroughly by Gartner, a company that delivers actionable, objective insights to executives and their teams. Selected vendors that meet Gartner’s inclusion criteria for the DXP market are then assessed in the Magic Quadrant™ report. 2022 is no exception. And this year again, Kentico has been recognized in it for its DXP Kentico Xperience! Read on to discover which key criteria were evaluated, what’s awaiting us in the future, and get your complimentary copy of the report!
Boosting your success with a future-proof DXP
It’s a fantastic achievement to see that constant innovation, a future-proof approach, and developing a powerful product with our customers’ success in mind is the way to go. As an exemplary demonstration of that, Kentico (the creator of the unified DXP Kentico Xperience) has been named in the 2022 Gartner® Magic Quadrant™ for Digital Experience Platforms for the sixth time.
The annual report, assessing 16 DXP vendors, is a great tool for everyone who’s out and looking to implement a new digital experience platform, or perhaps to re-platform, as it provides valuable insights into the current and future state of the DXP market. Not only does it offer detailed descriptions of each vendor’s strengths and cautions, but it clearly points out the major DXP aspects to look out for, as well as challenges we can come across in this highly competitive technological landscape.
Cloud, artificial intelligence, multiexperience, low-code
Besides evaluating each vendor’s completeness of vision and their ability to execute, the 2022 Gartner® Magic Quadrant™ for Digital Experience Platforms calls out core DXP capabilities that will guide users on their journey to digital success. Those include:
- Content management
- Cloud capabilities
- Artificial intelligence (AI)
- Multi-experience support
- Integration and interoperability
We can also spot low-code application development or digital commerce listed amongst optional capabilities.
Focusing on growth in these key areas and investing in continuous innovation to guarantee our clients’ and customers’ success is what has been steering our boat. Only then can we truly deliver a powerful product that empowers marketers, developers, and all DXP users to maintain their business’s online presence efficiently, reliably, and effortlessly. And it’s an honor to see the direction we’re headed is spot-on.
Generally, Kentico Xperience is seen appealing to midmarket and upper-midmarket organizations. Discover more about Kentico and other listed vendors’ positions in the 2022 Gartner® Magic Quadrant™ for DXP by downloading the full report.
Investing in cutting-edge technology
You can rest assured knowing that with this recognition, we’re not going to rest on our laurels. Instead, we see it as fuel for our engines that will accelerate the success of your digital future even more. Our product team is working tirelessly to keep innovating and providing you with a truly future-proof digital experience platform that will respond to all your needs and wishes. After all, boosting your confidence in delivering seamless, omnichannel, digital experiences is one of our long-term goals.
Following the latest market trends and paying close attention to all valuable feedback we’re receiving from our clients and customers, we’ve got a few exciting additions lined up, when it comes to product development.
There’s absolutely no doubt that leveraging the full potential of artificial intelligence and machine learning is one of our key focus areas. This cutting-edge technology is already reflected in Kentico Xperience’s existing set of functionalities, including AI-driven sentiment analysis, image recognition, content personalization, or chatbots. Another planned additions are Smart insights—a feature, that will help you detect major events, and offer relevant recommendations.
When thinking of Kentico Xperience, our users usually think of ease of adoption and usability. To enable an even more intuitive and positive user experience, we’re looking at introducing Universal builders. It includes the existing email, form, and page builder, along with other useful tools, with a perfectly unified interface, that will boost the confidence of our users and smoothen the process of delivering stunning digital experiences on all channels and devices.
We’re looking to introduce an additional deployment model within Xperience by Kentico, allowing our solution to grow alongside our customers’ and clients’ needs. You’ll have the option for Kentico Xperience to handle cloud hosting so that you can enjoy faster performance, responsiveness, and greater agility, without having to operate a server infrastructure. All that with a 24/7/365 global support for all active licenses and other key benefits like single-tenancy solution or fast setup and easy deployments between cloud environments.
All with your digital experience maturity in mind
We’ve certainly made it clear that guiding our customers and clients on their digital journeys and helping them succeed with their ongoing digital transformation is our priority. But to truly guarantee a successful implementation of a unified DXP, it’s essential for a business to know and understand their level of digital experience maturity, or customer experience maturity, as some might call it.
That is because a correct assessment of a business’s level of digital sophistication—their ability to leverage specific digital tools within the available DXP solution—will directly influence the success of adoption of such a solution and their return on investment. And to avoid any confusion and give our customers a steady hand that leads the entire process of adopting and leveraging the appropriate tools to ensure a bright digital future for them, we’re here to guide them on their way and offer valuable insights.
Choose your next digital experience platform with confidence
As you can see, keeping up with the latest technologies and market trends is just as important as taking the right steps on your individual digital journeys. And whether you’re already using our unified DXP solution to drive your digital success, or still considering the best possible options to suit your specific digital goals—you’re not alone in it.
Talk to one of our experts on your own to discover how easy it is to deliver professional digital experiences that will boost your conversion rates!
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
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