How Low-Code, No-Code Can Support Banks

Abigail Rice ,

Content Manager

Key Takeaways

Low-code and no-code tools let banks build and update websites with less IT reliance.
Financial websites must balance security, PCI-DSS and GDPR compliance, and usability.
Regularly optimizing customer experience can drive 3.2x faster growth for retail banks.
Low-code automation speeds up onboarding, loan applications, and account management.
No-code compliance platforms help banks keep pace with frequent regulatory changes.

Banks are under increasing pressure to create attention-grabbing websites that double as digital branches. With the rise in AI and availability of tools that promote marketing autonomy, it's easier than ever for banks to meet customer expectations.

In our last chapter, we explored what low-code and no-code tools are and how they are revolutionizing how marketers get content to the customer with increased autonomy. In this chapter, we’ll explore how those benefits translate to the finance sector.

Unique challenges in finance

Financial institutions face a multitude of challenges in maintaining an online presence due to the unique nature of their industry and regulatory requirements.

Some of the common challenges include:

Security and compliance: Financial institutions handle sensitive customer information and are subject to strict security and compliance regulations. Ensuring the website's security, protecting customer data, and adhering to regulatory requirements such as PCI-DSS, DORA, and GDPR can be a significant challenge.
Data integration: Financial institutions typically have complex backend systems and databases that need to be integrated with their website. Ensuring seamless data integration, such as real-time account balances, transaction histories, and loan applications, can be a complex task.
Personalization and user experience: Customers expect personalized experiences and intuitive user interfaces from financial institutions' websites. Meeting these expectations and delivering a user-friendly experience while maintaining security can be challenging. Regularly optimizing the customer experience can lead to 3.2x faster growth for retail banks.
Content management: Financial institutions often have a wide range of content, including product information, educational resources, and regulatory disclosures. Managing and organizing this content in a consistent and compliant manner across the website can be time-consuming and require robust content management systems.
Performance and scalability: Financial institutions' websites need to handle high volumes of traffic and transactions without any downtime or performance issues. Ensuring the website's scalability, availability, and fast response times can be challenging, especially during peak usage periods.
Regulatory updates and changes: Financial regulations are subject to frequent updates and changes. Keeping the website up to date with the latest regulatory requirements and communicating these changes to customers effectively can be a continuous challenge.
Accessibility: Financial institutions need to ensure their websites are accessible to individuals with disabilities, complying with accessibility standards such as WCAG 2.1. Designing and maintaining an accessible website can require additional resources and expertise.

Addressing these challenges requires financial institutions to invest in robust website management systems, security measures, compliance processes, and a dedicated team to oversee website maintenance and updates. Regular monitoring, testing, and staying abreast of industry trends are also crucial to ensure a secure, user-friendly, and compliant website for their customers.

How can low-code, no-code tools help?

Low-code and no-code tools offer financial institutions a range of options to streamline their operations and enhance their digital capabilities. Here are some commonly used low-code and no-code tools that can be beneficial to banks:

Website builders: Low-code website builders enable banks to create and manage their websites without extensive coding knowledge. These tools provide intuitive drag-and-drop interfaces, pre-designed templates, and customization options to build professional-looking websites with minimal effort.
Process automation platforms: Financial institutions can leverage low-code process automation platforms to automate routine tasks and workflows. These tools allow for the creation of automated processes, such as customer onboarding, loan applications, and account management, reducing manual effort and improving efficiency.
Data integration tools: Low-code data integration tools enable banks to connect disparate systems and databases. These tools provide visual interfaces to configure data flows, synchronize data between systems, and ensure real-time data access and accuracy.
Customer relationship management (CRM) systems: Low-code CRM platforms help financial institutions manage customer relationships, track interactions, and streamline sales and marketing processes. These tools provide functionalities for lead management, customer segmentation, campaign management, and personalized communication.
Reporting and analytics tools: Financial institutions can benefit from low-code/no-code reporting and analytics tools to extract insights from their data. These tools offer visual interfaces and pre-built templates for creating customized reports, dashboards, and data visualizations, empowering teams to make data-driven decisions.
Compliance management platforms: No-code compliance management platforms assist financial institutions in managing and automating compliance processes. These tools provide workflows, documentation management, audit trails, and regulatory updates to ensure adherence to industry regulations and minimize compliance risks.
Mobile app development platforms: Banks can utilize low-code mobile app development platforms to create mobile banking applications. These platforms offer visual app builders, pre-built modules for security and banking functionalities, and seamless integration with backend systems.

Low-code and no-code tools enable banks to accelerate development, reduce reliance on IT resources, and empower business users to build and customize solutions according to their specific needs. Low-code, no-code tools can benefit developers, too. Take for example KentiCopilot in Xperience by Kentico. This AI tool enables developers to get work done with AI assistance, helping them complete manual tasks that support their work that they otherwise wouldn't have time for. With these tools, financial institutions can improve operational efficiency, enhance customer experiences, and stay agile in a rapidly evolving digital landscape.

Put low-code to work with Xperience by Kentico

Xperience by Kentico gives financial marketers the flexibility to build, test, and optimize digital experiences without waiting on IT, all while meeting strict security and compliance standards. The results speak for themselves: UniCredit Bank used Xperience by Kentico to launch a personalized campaign page that more than doubled its click-through rate, from 12% to 25.4%, and drove a surge in new account openings. For banks ready to move faster and deliver better customer experiences, Xperience by Kentico makes it possible.

Ivo Marecek

Head of Marketing Communications & Advertising

UniCredit Bank

“We completely cut off the standard page on the corporate website and replaced it with an external campaign landing page built on XbyK. In less than two months, the conversion rate increased by 13 pp (to double), and thus the full remote acquisition itself began to grow. Due to the great success, we continued with another campaign and discussed how to scale the entire solution.”

Effectively and safely meeting customer needs

Low-code and no-code tools have emerged as valuable solutions for financial institutions to address the unique challenges they face in maintaining their online presence. These tools offer the ability to overcome security and compliance obstacles, streamline data integration, deliver personalized user experiences, simplify content management, ensure performance and scalability, stay up to date with regulatory changes, and promote accessibility.

By leveraging low-code and no-code tools, financial institutions can enhance their digital capabilities, improve operational efficiency, and provide exceptional customer experiences. Embracing these technologies is crucial for financial institutions to stay competitive in the digital age and effectively meet the evolving needs of their customers.

Frequently Asked Questions

Low-code and no-code tools let banks build, update, and manage their websites with far less reliance on IT teams. Visual drag-and-drop interfaces, pre-designed templates, and built-in customization options allow marketers and business users to publish content and make changes themselves. This speeds up development, frees developers for more complex work, and helps banks stay agile as customer expectations shift.

Banks face stricter security, compliance, and performance demands than most organizations. They handle sensitive customer data and must follow regulations like PCI-DSS, DORA, and GDPR while also meeting accessibility standards such as WCAG 2.1. On top of that, bank websites often need to integrate with complex backend systems for things like account balances and loan applications, and they must stay fast and available during peak traffic.

Low-code process automation platforms can handle routine banking workflows like customer onboarding, loan applications, and account management. These tools let teams design automated processes visually, without writing extensive code. The result is less manual effort, fewer errors, and a faster experience for customers who want to open accounts or apply for loans online.

Yes, no-code compliance management platforms help banks track and adapt to frequent regulatory changes. They provide workflows, documentation management, audit trails, and regulatory updates in one place. This makes it easier to keep website content and internal processes aligned with current rules and reduces the risk of costly compliance gaps.

Yes, retail banks that regularly optimize their customer experience can grow up to 3.2x faster. Customers expect personalized, intuitive online banking that still feels secure. Low-code and no-code tools make it easier to deliver that balance by letting teams test, personalize, and update digital experiences quickly, without waiting on long development cycles.