Kaya kicked off the Fireside podcast by asking Dominik about the recent changes in Kentico. Dominik explained that Kentico’s focus is on the digital experience platform (DXP) market, helping businesses establish and grow their digital experience maturity with content management, digital marketing and commerce capabilities.
He described Kentico’s plans for the near future, which include expanding the team with new hires (check out our jobs openings) and fine-tuning Xperience by Kentico, a new SaaS DXP (currently available via the Xperience Adopters Program).
Dominik also explained how Kentico has earned a reputation for being a marketer-friendly DXP. First and most importantly: user and customer experience. At Kentico, UX designers strive to create a simple, intuitive user experience. Kentico’s new platform, Xperience by Kentico, has an even more friendly, easy-to-use user interface. Second, Kentico provides low-code/no-code solutions for marketers, which allows marketers to have more tools at their disposal. Tools like Kentico’s Page Builder allow marketers to work without tying up development resources. Finally, training and education set Kentico apart from the competition. Kentico provides extensive online training and documentation, supporting continuous learning and improvement. This helps partners and customers maximize value from Kentico.
A bright future ahead for Kentico users
Dominik shared that Kentico’s roadmap for the future includes artificial intelligence (AI). We will help customers and partners gather more data to enable machine learning. Kentico leverages third-party technology like Microsoft Azure Cognitive Services and is developing a must-have AI tool. This tool will alert customers to anomalies and outliers in their website performance. Youwill know immediately when a page gets a spike in visitors. You won’t need to run a report to find out days or weeks later.
The conversation also touched on integrations. What is better, to build tools into the system or to integrate third-party solutions? Does it make financial sense to provide a composable DXP or use APIs? Dominik believes that composable DXP proves too expensive for most companies. On the other hand, integrations with third-party tools have limitations. For simple cases, third-party tools work. For complex integrations, these tools need too much customization. Kentico aims to build its own tools as much as possible, providing a single platform for CMS and digital marketing tools. Other DXP companies use acquisitions to shoehorn solutions into their existing platform. This approach often delivers spotty results. Kentico aims instead to make a flexible experience. Kentico will continue to build great functionality in-house and integrate specialized external solutions.
Finally, Dominik shared that he hopes that everyone using Kentico’s DXP solutions will adopt the full suite of DXP tools. Some companies stop at content management. But you can use Kentico for personalization, digital marketing, and analytics. Continuous improvement is easy with Kentico!
Fireside with DXP Report #10 | Dominik Pintér, CEO of Kentico
Dominik and host Kaya discussed Kentico’s recent changes, strategy, and the future of the DXP market.
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