Upgrade to a platform built for speed and simplicity
Upgrading from Kentico Xperience 13 to Xperience by Kentico gives your marketing and development teams a unified and future-proof platform with native AI that reduces complexity, and helps you create more impactful customer experiences.
Why Now Is the Right Time to Upgrade
See what upgrading really unlocks, and how it sets your team up for what’s next.
Deliver BETTER RESULTS
Multiply your marketing impact without increasing complexity.
- Move faster with content, campaigns, commerce, and digital marketing tools enhanced with AI to streamline workflows.
- Scale output without scaling effort with a centralized Content Hub to manage and reuse content across channels.
- Give marketers more independence with low-code/no-code tools to launch experiences without constant developer support.
- Improve conversion at every touchpoint with built-in Customer Journey insights to map behavior and optimize how visitors move through your funnel.
AI THAT HELPS YOU DO MORE
Turn AI into a practical advantage.
- Plan and execute with greater precision using the AIRA Agentic Marketing Suite, a team of specialized agents for content strategy, customer journey optimization, campaign management and SEO & GEO built directly into Xperience by Kentico.
- Create and optimize content faster with AI-enhanced workflows that help teams write, translate, tag, and format on-brand content.
- Improve performance continuously using AI that can surface insights, friction points, and optimization opportunities so teams can act fast.
- Supports developers with KentiCopilot, a suite of AI tools enabling faster site builds, reduced development effort, and more efficient project delivery.
More than an upgrade. Make every idea go further.
Built-in AI Marketing
Embedded agentic marketing handles content strategy, campaign management, translations and optimization directly within the platform.
Evergreen Platform
Built on the latest technology, it scales with your needs, supports SaaS or private cloud deployment, and provides seamless monthly updates.
Native Multichannel
Centralized Content Hub for effortless management of web, email and headless channels, with a hybrid headless architecture.
AI Development
KentiCopilot enables agentic development with AI tools that help teams deliver projects faster, more accurately, and in line with best practices.
| Category | Xperience by Kentico | Kentico Xperience 13 |
|---|---|---|
| Architecture & Upgrades | Evergreen with monthly refreshes | Version-based and requires major upgrades |
| Deployment Model | SaaS, private cloud, or on-premise | Self-managed (on-premise or hosted) |
| Multichannel Delivery | Multichannel by design supports web, email, and headless channels | Primarily web-centric, plus email channel |
| Content Management | Content & DAM with a centralized Content Hub | No Content Hub; tree-based CMS |
| Developer Experience | Built on the latest .NET, with API-first architecture | Mix of legacy ASP.NET Web Forms/MVC with ASP.NET Core |
| Headless Capability | Hybrid headless with modern GraphQL API. | No headless support |
| AI Features | Embedded AI support for marketing operations | No AI features |
| Agentic Marketing | Agents for content, campaigns, optimization, and more | No agentic marketing |
| Customer Journey Mapping | Customer Journey builder available for data-driven optimization | No Customer Journey Mapping |
| Built-in Personalization | Easy setup with native rules | Manual setup, rule-based |
| Agentic Development | AI tools and best practices enabling agentic development | No agentic development |
"Xperience by Kentico is the massive upgrade we didn’t know we needed. Our previous CMS was buggy, complicated and fixed to the features initially developed for our website. But Xperience by Kentico offers us so much more : changes are easy to make and intuitive, AI and personalization features offer endless flexibility so we can craft unique experience to our customers through an integrated email platform and personalized content, and the ability to add/remove features as we grow."
Frequently asked questions
Upgrading from Kentico Xperience 13 to Xperience by Kentico gives teams a unified, AI-powered digital experience platform built to support stronger strategy, faster execution, and long-term growth. Benefits include embedded AI, advanced multichannel content management, SaaS architecture, improved marketing agility, and tools like the AIRA Agentic Marketing Suite to help teams work more efficiently and improve ROI.
Businesses should upgrade from Kentico Xperience 13 to Xperience by Kentico to move beyond a standard platform refresh and gain a more strategic foundation for growth. The platform brings together digital marketing, content, customer journeys, and AI-powered support in one place, helping teams reduce manual work, improve collaboration, and act faster on opportunities.