Online Marketing Essentials

In this interactive e-learning course, you will learn core capabilities and master essential skills for Kentico EMS website built with Portal Engine. You will learn how to set up campaigns, run your email marketing activities, and handle most other common digital marketing tasks.

Who Should Take the Course

Who Should Take the Course

The course is designed for business users who are responsible for running online marketing activities on their websites as well as users who are interested in introducing online marketing to their web presence. This course is estimated to take 6 hours.


Basic knowledge of content management, such as using the Pages application, is required. Such knowledge can be gained through the course Content Admin Essentials. If you have this knowledge, all you need is a web browser, an Internet connection, and an environment conducive to studying.

You Will Learn

You Will Learn

After successfully completing this course, you will be able to:

  • Interpret available web analytics reports
  • Manage contacts
  • Segment contacts
  • Create personas
  • Implement lead scoring
  • Run campaigns
  • Create email campaigns and newsletters
  • Run A/B tests
  • Personalize content
  • Design marketing automation processes

Order Your Training

$499 Add to Cart

This price is for one training seat. You can adjust the number of training seats on the next page once you have clicked the Add to Cart button.

After your payment has been processed, you will receive an email allowing you to register the trainee(s) for the course. We are now selling general training seats, and you can choose the training course and the version you want to attend.

Please consult this table to learn which currency is valid in your region.

If you are a Kentico Solution Partner, you have several free offers and discounts. Log into the Partner Portal to purchase the course.

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