Content Personalization

Thanks to Content Personalization, you can get more leads and conversions by presenting each visitor with content that best matches their interests. Used in tandem with Segmentation and Personas, you ensure that you are tailoring relevant content to the relevant audience.

Content Personalization That Delivers

Kentico comes with a Content Personalization functionality that delivers the right content to the right person at the right time, based on individual browsing history. Analyzed factors include:

  • Demographics – address, age, job title, gender, etc.
  • Behavior – visited pages, downloaded content, purchased products, campaign clicks, searched keywords, etc.
  • Customer context – purchase stage, location, time of the day, used browser or device, etc.

Analyze Usage

Website personalization through Kentico’s built-in web analytics module lets you track visited pages, identify the most frequent users, and create the most relevant content based on their interests.

When creating content in Kentico, the flexible and scalable plug-and-play user interface, means marketers and administrators can create new content and post it to a website immediately.


Define Your Content Personalization Rules

Kentico’s Visual Rule Designer makes it easy for marketers to define guidelines and rules for personalization and segmentation, allowing the creation of new rules for a variety of real-life scenarios

Flexibility for Developers

With the Visual Rule Designer, developers can create new rules that can later be used by marketers. Developers can also write advanced personalization rules using the built-in K# macro language, which provides unlimited rule definition possibilities.


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