Building a Customer Loyalty Eco-System from the Ground Up

October 16, 2019 (Wednesday) at 2:00 - 3:00 PM EDT (New York)

Customer loyalty is a driving force behind business growth, but building a program (and the supporting systems) required to deliver continual value to your loyal customers is a big ask. In this webinar, Ian Verschuren, CTO at Marcus Thomas, and Chris Abate, Web and Application Development Management Supervisor, will take participants through the firm’s journey to plan and build a comprehensive loyalty program for The Ohio Lottery.

This presentation is relevant for just about any business and will explore the 4 elements of a successful loyalty eco-system: value offering, fulfillment, economy management, and customer service.

Attendees of this webinar will learn:

  • The major building blocks of a loyalty program
  • How to make buy-or-build decisions for technology platforms
  • Customer service and fulfillment considerations

We have been working with Kentico for a number of years now, beginning with version 2 of the product. Kentico has enabled us to deliver sites more quickly than with previous CMS frameworks—and with more functionality. This in turn frees us to explore new areas of business and add extra value to our clients. We are also finding benefit in making use of the portal model, which increases turnaround and reduces cost, for changes to sites that we support.

Mark Prins, Development Manager
Datacom, New Zealand

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