Would you like a cup of tea?
They wanted to provide customers with a flavour of the Twinings brand through longform content for key products, to illustrate their heritage and style and demonstrate the high-quality ingredients.
Personas were created for key audiences to make their experiences as tailored and smooth as possible. Using Kentico's Personalization and Automated Marketing functionality enables personalized content and targeted emails. The website is integrated with ERP and delivery systems SAP, MetaPack, and Sagepay to communicate in real time for a seamless flow of data to enhance operational efficiency.
The result is a website that serves as a content management, commerce and marketing platform.
This is the growth that has been seen over the most recent Christmas period from October 1 to December 25, 2016, compared to the same period in the previous year:
increase in average order value
increase in commerce conversion rate
increase in number of transactions
Projects by partner
• Site of the Year Winner
For more than 90 years, hmv is a long-standing British retailer of the music, film, and games industry. Taking its first major steps into e-commerce, the brand’s thousands of products were brought online to cope with huge levels of traffic across peak periods.
Jun 19, 2015
• Site of the Year Winner 2019
Ridgeway was selected by YO! to take on the task of crafting and delivering the rebuild of the Japanese street food and sushi chain’s UK and US websites. Ridgeway has transformed YO!’s rich offline offering into a compelling online experience for customers.
Mar 31, 2017
• Site of the Year Finalist 2018
Krispy Kreme, a global doughnut and coffee chain, needed a new website to help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce.
May 9, 2019
• Site of the Year Global Winner 2014
Twinings has been bringing the finest teas and freshest flavours to consumers for over 300 years, making it one of the most trusted global brands worldwide. A key part of their brief was to deliver a flexible and functional ecommerce platform whilst bringing the provenance behind the brand to life.
• Top 10 of the Month
YO! has experienced rapid growth and international expansion, combining with Bento, Taiko and Snowfox in Canada, the UK, and the US to create the largest sushi platform outside of Japan. The project was aimed at providing a new corporate website for the Group brand.
Sep 8, 2021