Scoring a touchdown of online excellence
Recognizing the importance of an engaging website and active social channels, the Pro Football Hall of Fame embraced Kentico's DXP to advance their online capabilities and expand their mission's reach. The migration to Kentico provided the organization with increased flexibility in content management and presentation, as well as a feature-rich commerce experience.
Before the migration, the Pro Football Hall of Fame faced several challenges. They needed a platform that could handle a large content library while performing at speed, even at peak times. They sought to optimize their website for fan engagement and search engines. Additionally, they wanted to enhance the customer experience of their online store, including design, inventory management, shopping cart logic, and streamlined checkout processes.
The Pro Football Hall of Fame found the ideal solution in Kentico’s DXP. The content management team appreciates the consistency of having one platform and one back-end interface for all their marketing functionalities, enabling them to maintain a cohesive digital presence. The DXP’s editing environment and robust back-end tools provided the PFHOF editors with low-code/no-code experience, empowering them to work independently.
Kentico seamlessly integrates with the PFHOF's enterprise resource planner (ERP), streamlining operations and improving efficiency. Moreover, Kentico's transparent licensing structure ensured fixed costs, eliminating concerns about exceeding the intended budget.
The launch of the Kentico-powered website exceeded expectations and brought:
- High-performing website even at peak times
- Engaging digital experience for football fans
- Increased number of online orders
- Happy editors empowered to work independently
- Budget under control
Performance was critical, particularly during the Super Bowl season when a new class of Hall of Fame inductees would be announced. Before the event, load tests confirmed the site's excellent performance, ensuring a seamless user experience. Leveraging Kentico's cache capabilities, the website achieved blazing-fast page load times, resulting in a 12% improvement compared to the previous year.
The new website offers an engaging fan experience, driving increased online store transactions and planned trips to the Pro Football Hall of Fame Museum. The modern aesthetic created within Kentico makes visiting the website a grand experience. Featured events throughout the year provide fans with an array of options to enjoy all the Hall of Fame has to offer.
By harnessing the full potential of Kentico’s digital experience platform, the Pro Football Hall of Fame has improved its customer journey, heightened fan engagement, and boosted revenue generation. Their collaboration with Kentico has revolutionized their online presence, allowing them to pay homage to football heroes, safeguard history, uphold values, and celebrate excellence with greater impact and interactivity.
"One of the reasons why PFHOF chose Kentico was its robust documentation and training that helps to onboard new team members. In addition, Kentico solved performance concerns associated with traffic spikes on the site during events such as the Super Bowl in February, Enshrinement in August, or Black Friday."
Projects by partner
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• Content Entry • Development/Programming only • Foundational Strategy • Front-end Development only • Google Analytics • Graphic Design • Hawk Search • Hosting • Project Planning • Quality Control/Testing • Redesign • Retainer/Maintenance • Training
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• Top 10 of the Month
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Americaneagle.com worked alongside HDA and its third-party design agency to understand its goals and objectives for the new website as well as compile the various technical and functional components to help achieve those goals. Understanding HDA’s key audience conversions enabled Americaneagle.com t
Dec 14, 2022
• Site of the Year Global Winner
Pro Football Hall of Fame
This project was a full redesign of The Pro Football Hall of Fame's website and a complete rebuild on a new Kentico Platform. With a new contemporary design, improved content management, and a customized Kentico e-commerce solution, the new site digitally represents the Pro Football Hall of Fame.
Jan 19, 2022
• Site of the Year Winner
This was a re-platform of Townebank's Sitecore website onto a brand-new Kentico 13 instance which included upgrades to site functionality, content management, and user experience.
Aug 10, 2021
• Top 10 of the Month
SHI International needed marketer-level control of its website without replacing the existing ecommerce platform. Americaneagle.com utilized Kentico Xperience 13 to give the marketing team access and editability to seamlessly integrate all Kentico content into the existing ecommerce web presence.
Mar 1, 2022
• Site of the Year Finalist
YMCA of Metropolitan Chicago
The Y sought an experienced agency to digitally transform its website and consolidate its brochure and registration sites into one unified presence. Americaneagle.com built the Y’s new website on the Kentico platform. The result is an interactive, engaging, and purposeful website for the Y.
Nov 1, 2022