Kentico vs. Sitecore: Why Leading Brands Are Making The Switch

Xperience by Kentico brings everything you need into one streamlined platform, outpacing Sitecore with a unified approach to digital experience management. Your team can create personalized experiences at every touchpoint, track customer journeys, get native AI assistance, and centralize content management without needing to switch tools.

Ten Reasons Teams Are Choosing Kentico Over Sitecore.

With frequent updates, a quick setup, transparent pricing, and top-tier support, your team can focus on what matters most: growing your business. Here are ten reasons why Kentico stands out as a modern alternative to Sitecore.  

01

Unified Platform & Built-In Marketing

Xperience by Kentico is a unified digital experience platform that connects your website, email, and other digital channels in one place. It includes built-in marketing tools and native AI to ease campaign management and data analysis. According to the G2 Grid® Report, Kentico received a 94% rating for Meets Requirements, compared to Sitecore’s 88%.

02

Flexible Architecture That Adapts to You 

With a flexible hybrid headless architecture, organizations can scale easily and stay responsive to market changes. Xperience by Kentico integrates with emerging technologies and delivers personalized experiences across digital channels. Compared to Sitecore, Kentico runs on modern infrastructure that reduces complexity and keeps your stack manageable.

03

Launch Faster, With Simplified Workflows 

Platforms like Xperience by Kentico enable organizations to go to market up to 1.4 times faster than competitors like Sitecore, helping you reach your audience faster. Rapid deployment is supported by seamless integrations and intuitive tools. To make switching easier, the free Sitecore migration toolkit transfers content and data to Kentico.

04

Lower Costs, Higher Value

Xperience by Kentico comes with everything built in; from email marketing and automation to native AI and analytics, helping you run successful digital marketing campaigns without extra modules or third-party tools. This results in fewer integrations, reduced complexity, and a lower total cost of ownership compared to Sitecore.

05

Built for Marketers and Developers 

The Page Builder enables marketers to quickly build pages with low code/no code widgets. With help from AIRA, Xperience by Kentico’s native AI, marketers can access quick visual and written content transformations in just a few clicks. These built-in tools make designing user-friendly web pages and email campaigns fast and without technical barriers.

06

No-Surprise Pricing

Plan with confidence and get more value from your budget with predictable pricing. Xperience by Kentico's transparent pricing and flexible licensing model helps organizations manage costs as they grow. By making it easier to scale while keeping costs in check, this approach helped us earn a 92% Likelihood to Recommend rating.

07

Seamless Upgrades with No Downtime

With Xperience by Kentico’s evergreen model, you never have to worry about manual upgrades. Your platform stays up to date automatically. Monthly refreshes bring new features, security updates, and performance improvements, so your digital experience stays secure and modern. This saves time and resources compared to Sitecore’s heavier upgrade cycles.

08

24/7 Dedicated Support from Kentico Experts 

Kentico’s product experts are here for you, with 24/7 support at no extra cost. You’ll get quick answers from real experts who care about your success. This hands-on support helped Kentico earn a 91% rating in the G2 Grid® Report, well ahead of Sitecore’s 81%.

09

Built-in Security & Compliance by Design 

Built with security in mind from day one, Xperience by Kentico uses a secure API framework and regular updates to keep your platform stable and aligned with the latest standards. Unlike upgrade-heavy platforms like Sitecore, Kentico helps you stay secure. It also supports key compliance needs like CCPA, DORA, GDPR, ISO/IEC 27001 SoA, and SOC 2.

10

Proven Success Across Industries

Xperience by Kentico meets and exceeds the strict security and content management standards required in government, finance, and healthcare sectors. Trusted by organizations worldwide, the platform combines robust security with built-in digital marketing tools and multichannel flexibility to help teams manage content and reach audiences effectively across industries. 

All your tools, one powerful platform. 

Deliver personalized experiences at every touchpoint. Harness the power of AI, streamline complex customer journeys, and centralize content management. Do it all with a single, integrated, and scalable solution. With seamless updates, clear pricing, quick setup, and top-tier support, your team can focus on what matters: growing your business. Choose Xperience by Kentico’s flexible hybrid-headless CMS for faster results, less complexity, and better ROI. 

FeatureXperience by KenticoSitecore
Seamless & consistentUnified platform with a single UI and built-in tools.Modular system that may need extra integration for consistency.
Faster time to marketLaunch in as little as two months, no long build cycles.Extended implementation timelines driven by custom development.
Lower total cost of ownershipTransparent pricing, lower infrastructure costs—no hidden fees.Higher TCO due to licensing, infrastructure, and third-party expenses.
Marketer-friendlyBuilt-in digital marketing tools and hybrid-headless flexibility.Powerful marketing features but often requires IT and third-party tools.
Effortless scalingGrows with your business—no disruptive migrations.Scalable but may require costly upgrades and configurations.
Automatic upgradesFrequent, hassle-free updates keep you current.Upgrades can be complex, time-consuming, and resource-heavy.
Enterprise-grade securityRobust built-in security to safeguard your business.Strong security but may need extra setup or third-party solutions.
Reliable 24/7 supportIncluded at no extra cost—no surprises.Standard support available; premium services cost extra.
Customer stories

Real Companies, Real Results With Kentico

See how businesses achieve long-term growth after migrating from Sitecore to Xperience by Kentico. From seamless implementations to ongoing support, our customers thrive with a platform built for lasting success.

Explore customer stories
224%
increase in goal conversions
60%
increase in average session duration
58%
decrease in bounce rate

TowneBank Switches to Kentico, Boosting UX and Cutting Costs

Learn more
6
months to launch
90%
faster workflows
40+
custom widgets

UFCU's smooth migration to Xperience by Kentico helped accelarate workflows

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62%
increase in sales leads
75%
increase in new visitors
22%
decrease in bounce rate

FERNO Unifies Five Sites into One Global Kentico Platform

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Ease of use

Rated higher on usability by G2 users 5 years in a row.

Faster ROI

Kentico customers report ROI within months rather than years.

Customer satisfaction

Consistently high customer satisfaction scores on the G2 Grid Report.

Save time with the free Sitecore Migration Tool.

With our free Sitecore Migration Tool, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.

The easy-to-use, cost-effective choice for digital growth.

Discover how Kentico can empower your business.

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FAQ

Many businesses look for simpler and more affordable options than Sitecore. Xperience by Kentico is a leading alternative, offering CMS, personalization, and marketing automation in one platform. On G2, Kentico scores higher for ease of use (90% vs. 71%) and support (91% vs. 73%).

Yes. Sitecore’s license fees, infrastructure requirements, and add-ons make it one of the most expensive DXPs. Kentico offers transparent, predictable pricing with enterprise features included out of the box, helping organizations lower their total cost of ownership.
Many marketers find Sitecore complex and often need IT help for updates or campaigns. Kentico is built to be more user-friendly, with low-code tools and a marketer-first interface. According to G2, 90% of Kentico users rate it easy to use, compared to just 71% for Sitecore.
While Sitecore is powerful, organizations often cite high costs, long implementation times, and complex upgrades as key challenges. Kentico provides a simpler, faster alternative with unified tools and easier governance. On average, Kentico projects go live 1.4 months faster than Sitecore.
Users often report that Sitecore’s support is slow and difficult to navigate. Kentico provides 24/7 global support and guarantees bug fixes within 7 days. In G2 reviews, Kentico scores 91% for support compared to 73% for Sitecore.
Yes, but it’s often more complex than many enterprises need. Kentico delivers the same enterprise features—multi-site management, hybrid-headless flexibility, and robust security—in a simpler package that’s easier to manage. This makes it a strong choice for enterprises that want scalability without extra overhead.
Sitecore projects can take many months to complete, slowing down time to market. Kentico projects typically launch faster—on average 1.4 months quicker—so organizations can see ROI sooner and spend less time waiting on deployment. 
Yes, but it usually requires multiple integrations and developer support. Kentico makes it easier with hybrid-headless delivery, allowing content to be reused across websites, apps, and portals from one platform. This reduces complexity and helps teams move faster. 
On review sites like G2, Kentico consistently outperforms Sitecore in usability and support. 94% of users say Kentico “meets requirements” compared to 79% for Sitecore, and 91% rate Kentico’s support highly, compared to 73% for Sitecore. 
Yes. United Federal Credit Union migrated from Sitecore to Kentico to simplify its digital platform and improve member engagement. After the switch, UFCU reported 90% faster digital workflows, freeing marketers to focus on strategy instead of manual tasks.
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