Where Is Your Automation Leaking? The Lifecycle Automation Audit Checklist
Assess your marketing automation and get actionable steps to plug the leaks costing you pipeline and retention.
Every marketing automation program leaks. Businesses without a documented nurturing strategy lose an estimated $287,000 in potential annual revenue per 1,000 leads generated, while companies that plug automation leaks see 451% more qualified leads.
Our free checklist helps marketing and automation leaders self-audit their marketing automation checkpoint by checkpoint that can be used with any content management system.
Inside the checklist, you'll find:
- 34 yes/no checkpoints covering five areas of lifecycle automation: nurture, lead scoring, retention, governance, and agentic readiness
- A concrete next step for every checkpoint you answer "No" to
- A leak-level scorecard to show whether you're dealing with a drip, a steady leak, or an open valve, and what to prioritize first
- How Xperience by Kentico addresses each pain point, from form-triggered follow-ups to AI-drafted automation content
- Guidance on which foundations to build now to stop leaks and improve results.
Every "No" is a leak, and fortunately, every leak has a fix. Download your free checklist and find out what to plug first.