Smarter marketing starts with Native AI
Work smarter, not harder—with AIRA. Say goodbye to time-consuming tasks and data overload. AIRA, your built-in AI agent in Xperience by Kentico, helps your team get more done with less effort. It understands your content and data, so you can create, optimize, and deliver faster without burnout.
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One AI. Infinite Possibilities.
Let your new AI colleague automatically transform your content for you. Turn your articles into newsletters, create image format variants for your website, social media, and newsletters, or optimize assets to meet the unique requirements of specific channels.
AIRA automates image format conversion to ensure quality optimization during mass file uploads to Kentico’s content repository. It can automatically add tags, alt texts, or image descriptions based on the visual content. AIRA can identify image focus points, guaranteeing that automatic cropping preserves key visuals.
With the AIRA Companion App, an extension for Xperience by Kentico, marketers and content editors can work more efficiently by quickly accessing their data stored across the DXP—even from their mobile devices. The app also provides guidance on how to execute specific tasks within the Kentico platform.
Benefits of AIRA
More formats, less effort
Repurpose your content for every digital channel. Turn articles into ready-to-send newsletters, social media posts and more. Make cross-channel publishing effortless, generate image variants for web, blog, email, or social media.
Instant image optimization
Save hours by auto-formatting, tagging, and adding alt text to images in bulk. With intelligent content recognition, classify assets in your Content Hub and detect key visual focus points, ensuring every image is perfectly optimized for any format.
Insights that matter
Analyze customer behavior across your journeys. Detect trends, flag anomalies, identify friction points to enhance conversions and overall performance.
Smart query & action helper
Get easy access to specific data including publishing schedules, contact group insights, or email campaign performance, simply by asking AIRA. In addition, AIRA can perform specific actions on request. You can get answers to product-related questions and guidance on how to execute specific tasks, helping your team work more efficiently and achieve value faster.
Meet AIRA: Your AI-powered marketing assistant.
- Keep your team focused, efficient and free to create. Built right into your DXP offering seamless UI and consistent UX for streamlined content creation.
- Create content anywhere. AIRA gives marketers mobile access to auto-tagging and generating image variants from bulk uploads to save time and streamline workflows.
- Your privacy comes first. Your data is secure within your Kentico instance with admin-controlled access and never used for model training, all backed by Microsoft Azure.
- Enjoy fast, scalable AI features. AIRA runs on Microsoft Azure and combines multiple models to deliver intelligent performance you can rely on.
See AIRA in action with our email writer. Create emails for your marketing campaigns in just a few clicks.
