Matej Stefanik
VP of Product Marketing, Kentico | DXP Positioning & Messaging, Go-to-Market Strategy, Analyst Relations
Matej Štefánik leads product marketing at Kentico, owning the positioning, messaging, and go-to-market strategy that defines how Xperience by Kentico is understood and chosen in a competitive digital experience platform market.
He brings over 15 years of product management and solution architecture experience to the role, with a pre-Kentico career that spans NetSuite, SolarWinds, and Y Soft, three organizations that represent very different scales and contexts of enterprise technology. That breadth gives him a calibrated sense of how different types of buyers evaluate platforms, what analysts like Gartner and Forrester are actually looking for when they assess a DXP vendor, and how to translate a product roadmap into market positioning that holds up under scrutiny. His interest in content management started in university, working on open-source solutions, which means his understanding of the space is not something he acquired on the job at Kentico: it is a foundation he has been building for the better part of two decades. Since joining Kentico in 2021, he has played a central role in sharpening how the company articulates its vision and strategy, working closely with Marketing and Sales to ensure Xperience by Kentico's direction is communicated with the clarity that both customers and analysts require.
Areas of expertise: Product marketing, DXP positioning and messaging, go-to-market strategy, analyst relations, product management, solution architecture, market trend analysis, roadmap strategy, enterprise commerce
Background: VP of Product Marketing, Kentico (2021 to present) | Product and solution architecture roles at NetSuite, SolarWinds, and Y Soft | Open-source CMS background from university