Jenda Perla
Executive Director, Change for the Better | Former VP of Marketing, Kentico | Sustainable Business Strategy, Digital Innovation
Jenda Perla leads Change for the Better as Executive Director, working at the intersection of commercial strategy and sustainable economic transformation in the Czech Republic.
His route there is anything but conventional, and that is precisely what makes his perspective valuable. Jenda studied journalism, digital media, and European politics at Masaryk University, built a career through high-impact commercial roles including Former VP of Marketing at Kentico and Chief Growth Officer at Dataweps, and now applies that accumulated expertise to reshaping how businesses grow in ways that are built to last. That arc, from media and politics through B2B demand generation and into sustainability strategy, gives him a rare ability to read markets, shape narratives, and move organisations toward something genuinely different rather than just incrementally better. He mentors and consults for startups and enterprises on customer journey mapping, market positioning, and commercial strategy, and he is a sought-after voice at industry events and public speaking engagements.
Outside of his professional work, Jenda organises and hosts poetry slam events in Brno.
Areas of expertise: Sustainable business strategy, B2B marketing, demand generation, thought leadership, commercial strategy, customer journey mapping, market positioning, digital innovation, public speaking
Background: Executive Director, Change for the Better | Chief Growth Officer, Dataweps | Former VP of Marketing, Kentico | Journalist and digital media background, Masaryk University | Poetry slam organiser | Based in Brno, Czech Republic
