Another Grid® Report, another set of high scores and badges! There really is no feeling like seeing your hard work pay off. Let’s explore how Kentico fared in the G2 Grid® Report for Digital Experience Platforms (DXP) Summer 2023.
Helping users make better technology decisions
G2.com is a platform that collects and collates peer-to-peer reviews that enable users to make informed decisions when selecting software and services for their businesses. The site prioritizes impartiality by providing authentic and up-to-date reviews from real users.
Using input from its community, along with data aggregated from online sources and social networks, G2 assesses products and vendors using a framework called The Grid®.
This framework serves as the collective voice of software users, offering benchmarks for comparing products and analyzing market trends. Software vendors, including Kentico, are ranked based on their performance in Satisfaction and Market Presence as well as more specific criteria related to features and services.
How DXPs are assessed in the G2 Grid® Report
According to G2, digital experience platforms (DXPs) are “composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences”.
They help organizations leverage customer data to orchestrate personalized experiences across multiple channels and touchpoints for every stage of the customer journey.
To be included in the G2 Grid® Report for Digital Experience Platforms (DXPs), a product must:
- Provide content management and media storage capabilities
- Enable rapid development of websites, portals, or applications
- Connect customer data with digital media through APIs
- Support personalized digital content based on customer data
- Offer analytics tools for measuring content performance and user experience
So, let’s see how Kentico did in the G2’s Grid® Report for Digital Experience Platforms (DXP) | Summer 2023.
Kentico named a market leader in digital experience technology
We’re delighted that Kentico has once again been recognized as a Leader in the DXP market based on our high customer Satisfaction and Market Presence scores.
rated Kentico 4 of 5 stars
say we’re heading in right direction
would recommend Kentico
It’s great to hear that our customers are as excited about our product as we are. Because we work hard to ensure our flexible DXP gives them the power to execute exceptional digital experiences across all channels and devices swiftly, efficiently, and with confidence.
Among similar offerings on the market, only Contentsquare achieved better scores. Meanwhile, Adobe, Optimizely, and Sitecore sit firmly within the contender category.
Now let’s dig a little deeper to see why our customers rank us so highly.
Leading the way in digital experience technology
The G2 Grid® Report takes a variety of key considerations into account that users find important when picking new software. Here are a few scores that have got us super excited:
Our customer centricity is paying off
An impressive 98% of our customers say that we're moving in the right direction with our offering. And a staggering 95% of them confirm that our product meets their requirements, with 92% expressing their likelihood to recommend Kentico.
A whopping 99% of users gave us 4- or 5-star reviews (compared to Sitecore’s 91% and Progress Sitefinity’s 83%). In fact, we beat Sitecore and Progress Sitefinity in every category related to satisfaction.
A strong business outlook
Kentico achieved one of the best rankings in terms of Net Promoter Score® (a measurement of customer experience and the prediction of business growth), with a score of 80, (coming just behind Contentsquare (88) and leaving Progress Sitefinity (23) and Adobe (37) well behind). We also beat Acquia, Progress Sitefinity, and Sitecore with our estimated ROI score, with a payback period of just 16 months, (compared to 21, 22 and 33 months respectively).
Supreme ease of use
A score of 90% for ease of use (among the very best on the board) makes us jolly, as this is something we’ve been working hard on. We were also pleased to have increased our score for ease of admin (89%) and to score an above-average 85% for ease of setup. In terms of ease of development, we scored 86% for no-code app development, 87% for low-code app development, and 90% for self-service capabilities. Strong marks, but they still give us room for improvement. Which is great, as we’re working our fingers to the bone building more low- and no-code tools for our customers.
Persistently high scores for Kentico features
It’s so rewarding to know that so many of our customers and partners are successfully using our digital experience platform capabilities to deliver exceptional experiences across all their touchpoints. Here are some of our favorite scores in the features section of the report.
- Campaign tracking = 91%
- Reports and dashboards = 93%
- Web analytics = 92%
- Audience insights = 93%
- Personalization = 92%
- Asset management = 92%
- Portals and sites = 94%
- Customizable templated workflows = 91%
Kentico... straight from the horse’s mouth
Here’s a sneaky peek as some of the glowing reviews that contributed to our recognition in this summer’s G2 Grid® Report:
Ease of use
Ease of admin
Ease of setup
On a journey of continuous improvement
G2's Grid® Report truly represents the voices of real software users, and we place great trust in its insights into the market and what users really need to deliver memorable personalized experiences across channels. So, if you're looking for clear and pertinent comparisons of DXPs, we highly recommend heading over to the G2 website.
The G2 Grid® Report Summer 2023 provides solid evidence of how our DXP's flexibility and adaptability have been instrumental in assisting numerous companies in reaching their digital objectives. Our consistently remarkable scores in the things that really matter when delivering exceptional digital customer journeys speak for themselves.
If you're already a Kentico user, we would love it if you could spare a few minutes to write your own review on G2. By adding your voice, you not only help us share the word about our offering, but your feedback helps us continuously improve our products and services to better serve you!
If you’re not already a Kentico user.... then why not take our technology for a spin?
Leader
Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.
Momentum Leader
Products in the Leader tier in the Momentum Grid® rank in the top 25% of their category's products by their users.
Users Love Us
The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.