The preparations for the virtual DXP conference of the year—Kentico Xperience Connection 2022—are in full swing and we’re all awaiting more juicy details to be revealed to amplify the excitement that is circulating in the veins of all avid DXP enthusiasts! What would a conference be without a proper panel discussion, having industry experts express their unique opinions on the hottest of topics? Read on to discover what valuable insights you’ll be leaving this year’s edition with!
Digital experience maturity takes center stage
This month is the month when all the DXP fans and professionals, and the whole Kentico Xperience community, meet up again to discuss the latest market trends and industry news. And our conference, Kentico Xperience Connection 2022, provides the perfect ground for it. A portion of time has flown by since the conference’s last happened in 2020, lots has changed and developed in the progressive DXP landscape, and many of us are therefore waiting restlessly to discover what the major news is all about.
After having seen the agenda, it’s crystal clear what this year’s focus will be steered towards. However, there’s one topic standing out significantly amongst the fascinating topics like artificial intelligence (AI), SaaS, cloud, automation, and content modeling. It’s something that is woven into the DNA of all of them and that has a major impact on every single one of them. Drumroll please, it’s digital experience maturity!
The skeleton key to business success
We can hear it being called digital sophistication or even customer experience maturity, but they all describe the same thing—a company’s ability to successfully adopt and efficiently leverage the available technology and tools in their DXP solution to generate a positive return on investment (ROI). An important topic, resonating amongst the MarTech community. An answer to the question: how to reliably choose the right toolset to achieve successful business growth with the highest level of efficiency?
Knowing the level of a business’s digital experience maturity is essential for a number of reasons. It helps you determine clearly where you, as a company, are when it comes to your technological needs. It shows the tools that are the best possible choice for you to invest resources and energy in at the very moment. And finally, it points out the right path for you to grow in the future. And not just any path, your individual, specific tools and progress-related one. The one that takes your company, your team, YOU, by the hand and says: these are the steps you need to take to keep generating success.
Succeed by understanding your level of digital sophistication
We see companies every day that get excited about well-prepared, out-of-the-box DXP tools, and sophisticated approaches to attacking the tech-savvy world of digital experiences out there. They dream about implementing marketing automation, A/B testing, and other powerful tools, and skyrocketing their revenue by hundreds of miles an hour through them. And for some of them, it works.
But it’s only those who are prepared for it. Who have grown into it already. And then, there are those who aren’t quite there yet. They’re younger, have smaller teams, simpler workflows in place, the purpose of their solution is dealing with less complex goals. And that is perfectly okay—every company is different! We’re not all Amazon or Tesla. But the key takeaway here is: perhaps these advanced tools aren’t the best way to get off the mark for them. At least not just yet.
It’d be like handing a 19-year-old the keys to a Formula One car to do their regular weekly grocery shopping in a crowded city. Are they old enough to drive? Yes. Are they ready for this machine? No. Do they know how to efficiently steer the wheel and push the pedals? Probably not. Will they do more damage than profit and waste lots of gas for nothing? Definitely. However, handing such a car to a professional F1 driver... Well—they would at least tell you it’s not the right vehicle to drive in a city.
Assess your business with confidence
The point is—every company has their own individual needs, their individual goals, and their individual circumstances influencing the journey to get there. And in order to succeed on this journey, it’s important to understand what your actual starting position is, and which tools are the best for YOU to achieve your digital goals. No sense in sprinting towards massive, unreasonable goals, just for the sake of speed. What’s essential to realize is what the roadmap to get there efficiently should look like, tied to your individual business goals, fitting your individual strategy.
To help you out, we’ve created a handy tool that will help you assess your company’s level of digital experience maturity and understand what your individual path to growth should look like. The Kentico Xperience Digital Experience Maturity Model consists of specific aspects, mainly from the area of digital marketing, including content personalization, integrations, email marketing, SEO, content design approach, and many others, which can be evaluated individually. After having done so, your current level of digital sophistication and the perfect future path for you crystalizes in it in the blink of an eye.
Join us for the panel discussion
You might start grasping the importance of this entire concept and how it really influences all our business decisions and eventually, our return on investment. And all these questions are probably already popping in your head: How to best approach the topic of digital experience maturity in regard to my company? How do I reliably assess my business’s level and what does it mean for us? How should I plan our growth through implementing the right DXP tools so that we generate a positive ROI?
Luckily for you, all these and other ultimate digital experience maturity questions will be discussed in the live panel discussion at Kentico Xperience Connection 2022—in all three regions. In each, we’ll welcome up to five speakers, including Dominik Pinter, Managing Director of Kentico Xperience, accompanied by our Gold sponsors americaneagle.com, Resolution Digital, and also sponsored by kuehlhaus AG, And we can assure you that there will be lots to look forward to hearing!
“Across the board, we have seen an increase in funding for digital transformation initiatives. For businesses to stay competitive within their industry, the pandemic has supercharged their strategic technology investment being a critical component of their business. However, sometimes in the race to establish market leadership, investments are being made in MarTech without proper planning. Without careful planning, businesses generally aren't able to realize a healthy return on investment in their desired time horizon, even with their new shiny technology,” says Benni Lucas, Head of Marketing Technology at Resolution Digital, in our previous discussions.
To explore the heavily discussed topic of digital experience maturity in more depth, you can also listen or watch the Lessons For Tomorrow podcast episode, where the various stages of the Kentico Xperience Digital Experience Maturity Model as well as the pros and cons of the individual DXP approaches are being tackled with Americaneagle.com's Kentico Practice Director, Wes McChristian. Read also our recent blog post Five tips for choosing the right DXP, based on an interview by kuehlhaus AG, in which our Dominik Pinter is being asked about the importance of digital experience maturity. Or, download our ebook in which you’ll find out all about how to assess your business with the help of the Kentico Xperience Digital Experience Maturity Model.
But most importantly, join us for the panel discussions in APAC, EMEA, and North America, to find out all you need to know about digital experience maturity! Save your free seat today, invite all your colleagues, clients, or friends to Kentico Xperience Connection 2022, and see you in a couple of weeks!
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