The goal of Prevea.com is to convert non-patients into patients, at the organization and medical service levels. From a patient perspective, the goal is to route current patients to the tools they need quickly and easily.
Previously, Prevea used a separate email marketing tool outside of Kentico to build and deploy emails. This tool also housed the newsletter subscription center for subscribers to opt in or out of different newsletter subscriptions. Prevea wanted to manage both the website and email marketing under Kentico. Skyline needed to replicate previous functionality in Kentico, meaning some of the setup and configuration needed to be custom to meet Prevea’s needs. The old email marketing tool’s license was to expire before the website went live. Skyline needed to come up with a plan to use Kentico’s system to send and manage emails in a non-production environment.