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An interview with Roel Kuik, Kentico Practice Lead at Aviva Solutions and Kentico MVP, explaining why he really praises Kentico at the best CMS solution for digital transformation

How marketers can use reusable content to save time while improving consistency.

In this article, we delve into the insights of five leading experts who stand at the cutting edge of content modeling, AI, and ML. They offer a glimpse into how these advanced technologies are reshaping content modeling, highlighting the opportunities they unlock and the challenges they bring to the table. Join me and our panel of experts as we explore, “What impact does/will AI and ML have on content modeling?”

Unlock the potential of structured content with Kentico’s guide to content modeling. Learn the essential steps, benefits, and tools needed to create a scalable content model that enhances your digital experience strategy.

Content & Social Strategist | Storytelling & Design Enthusiast | Digital Experience Advocate Katherine Harrison is a Content Manager at Kentico, blending creativity and strategy to craft compelling content that captivates audiences. With over five years of experience in copywriting, content strategy, and design, she has worked across industries—from editing romance novels to developing software guides. Her ability to adapt to diverse topics and formats makes her a versatile and impactful storyteller. Prior to joining Kentico, Katherine built a strong foundation as a freelance writer, editor, and graphic designer, contributing to a variety of brands, non-profits, and publications. Her expertise spans SEO-driven content, social media strategy, and brand storytelling, ensuring content not only engages but also delivers measurable results. Passionate about the intersection of content, community, and digital experience, Katherine thrives on creating narratives that connect with people. Whether she’s developing engaging social campaigns or refining long-form content, her goal is to make every piece both visually striking and deeply resonant. Outside of work, Katherine is an avid reader, knitter, and roller skater, always seeking new ways to combine creativity with communication. 📍 Location: Prague, Czech Republic  🔗 Connect with Katherine on LinkedIn: LinkedIn Profile Connect with Katherine to explore creative content strategies, brand storytelling, and digital engagement.  

Former Content Manager | Digital Strategy | Copywriting Hana McCulloch was a key member of Kentico’s marketing team, serving as a Content Manager and later as Direct Demand Content Manager. Over nearly four years, she played a crucial role in shaping Kentico’s content strategy, driving direct demand, and producing compelling, high-impact content across various channels. As a content specialist, Hana managed website content, optimized it for SEO and lead generation, and created gated content, case studies, blog posts, and ebooks tailored to Kentico’s audience. She led content-focused campaigns, aligning messaging with marketing automation and paid ads, while collaborating with internal teams and partners to ensure the content strategy supported business goals. Notably, she contributed to Kentico’s rebranding efforts and played a vital role in launching a new product in the global B2B tech market. With a passion for clear, concise, and effective communication, Hana has transitioned into the role of Content Manager at Sewio, where she continues to apply her expertise in B2B content marketing. Her background in academia, teaching, and translation has shaped her analytical approach to storytelling and her commitment to authenticity in marketing. Beyond marketing, Hana has a deep passion for perfumes and fragrance storytelling. She runs a perfume blog, where she shares insights on niche and high-quality fragrances, blending her love for writing with her keen sense of scent. Connect with Hana  LinkedIn:https://cz.linkedin.com/in/hana-mcculloch-a20423147/cs 

Discover the power of high-quality content in the finance sector and how to leverage it to build trust, educate customers, and drive business growth.

I am a Content Writer at Kentico, working on anything and everything content-related, from short-form copy to visual content to articles. I love dogs, em dashes, and lists—in that order.

I bring more than 20 years of experience focused on content delivery technology. Me and my team at [A] have delivered more than 300 successful digital, content syndication, and intelligent content engagements.

Demonstrate your know-how with Kentico and get recognized as an expert. We offer a Marketer and a Developer certification.